Power Book 2018

BRAIN BOOSTERS
Don’t get stuck in a rut. Make every day a school day and
get you and your team ready for anything…
KEN WEST, DIRECTOR of 3•6•5 Education,
believes continual education is the key to ensuring
your stylists don’t get stuck in a rut, from both a
business and creative perspective – and it’s not just
about going on the newest course.
“Attending education isn’t always about learning
something new, it can be just as beneficial to
reaffirm what you already know and revisit courses
you’ve previously taken to refresh your knowledge,”
says Ken. “If you aren’t going, you aren’t growing.”
Anthony Mascolo, international artistic director
and founder of TIGI, agrees: “Our courses aim
to help the individual and the salon, leading to
enhanced skills, tighter and more motivated teams,
retail expertise, stronger customer service and
client loyalty.”
But it can be hard to decide on a course and
which team members to send. This is why 3•6•5
offers a one-day Salon Management Masterclass,
which provides an insight into the kind of education
that 3•6•5 can offer, with “tangible ideas to take
back and implement in your salon to improve your
results”, adds Ken.
For the already qualified hairdresser, Anthony
recommends the TIGI Creative Cut and Colour
course as a must-attend. “It helps hairdressers
progress their work, get inspiration and technical
information, and the course is based on the latest
TIGI collections,” he explains.
If you or your colourists can attend just one
course this year, Darren Oram, UK education
director for L’Oréal Professionnel, recommends the
brand’s Colour Specialist course. “This is still the
ultimate colour course for anyone wanting to take
their hair colouring skills to the next level,” he says.
“You will gain expert knowledge in colour and learn
how to grow the salon colour business.”
For Darren, it’s vital for your salon team to keep
28 POWER BOOK creativeheadmag.com