Power Book 2018
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JOINING THE DOTS<br />
Winning new clients and building revenue with existing guests requires a full-circle approach in<br />
today’s market, says leading hair brand Paul Mitchell – because no single channel of communication<br />
to consumers can win anymore. How many channels are you focused on?<br />
PHILANTHROPY<br />
Philanthropy is an idea, event or action<br />
that is undertaken to better humanity and<br />
usually involves some sacrifice in terms of<br />
time or investment, as opposed to being<br />
done for profit. John Paul Mitchell Systems<br />
has philanthropic values embedded in its<br />
business, supporting charitable causes on<br />
behalf of hairdressers around the globe.<br />
How can philanthropy help<br />
grow your business?<br />
● It connects you, your business and your<br />
team to your community<br />
● It embeds your name in people’s minds,<br />
growing your profile in a positive way<br />
● It’s an opportunity to share your activities<br />
as part of your PR & digital marketing<br />
● It creates consumer trust and boosts sales<br />
● It boosts team morale and can help attract<br />
future employees<br />
EDUCATION<br />
Invest in education to expand your business<br />
or artistic skills and to provide continual<br />
improvement for you and your team.<br />
Paul Mitchell provides award-winning<br />
education to keep salon teams confident<br />
and inspired, and was named Favourite<br />
Education Team at the Behind the Chair<br />
Stylist Choice Awards!<br />
How can education grow<br />
your business?<br />
● Acquiring new information and skills<br />
helps you expand your business and<br />
creative confidence<br />
● You benefit from bouncing ideas off<br />
like-minded peers<br />
● You gain inspiration to bring back to<br />
your business to help it grow<br />
● Stay relevant in a fast-moving industry<br />
● It keeps your team motivated<br />
SUPPORT MATERIALS<br />
Support materials are a means to amplify<br />
your message, and should be implemented<br />
at every opportunity. Paul Mitchell will<br />
provide customisable and downloadable<br />
business-building tools to support you<br />
throughout the year.<br />
How can support materials<br />
help grow your business?<br />
● They give you a louder voice by showing<br />
you as part of something bigger<br />
● They save you time and money as you do<br />
not have to regularly create marketing<br />
materials yourself<br />
● They show you how to take national<br />
campaigns and tailor them to your own<br />
needs and activities<br />
● By using the most current messaging and<br />
images, your salon is linked to national<br />
advertising and campaigns<br />
22 POWER BOOK creativeheadmag.com
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