The 3Dimensional Trading Breakthrough
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
<strong>The</strong> 3 Dimensional <strong>Trading</strong> <strong>Breakthrough</strong><br />
As a full-service broker, I supervised many people from all over the country and from<br />
all walks of life. I had to keep a careful eye on “the gamblers” and provide quality<br />
assistance for the “speculators.” I was involved with quite a variety of trading<br />
backgrounds and I’ve seen them all. It didn’t matter if I had the qualifications<br />
listed above or not, traders were going to do what they wanted to do and I was<br />
there to write a ticket for their order and provide an opinion only when asked -<br />
which is the way it should be. My clients were also paying dearly for this special<br />
“service” in the form of round-turn commission fees! Entirely too much, especially<br />
for those who are just starting out and are going to make those inevitable, novice<br />
mistakes.<br />
After some time had passed, traders often began to realize that their need for a fullservice<br />
broker had been reduced to strictly order taking and very little guidance.<br />
At the same time, the brokers were gathering more clients (to place more trades).<br />
<strong>The</strong>y often became lackadaisical in attending to their existing clients’ business in<br />
a mutual sort of way. <strong>The</strong> brokers felt they had their business locked in. This was<br />
where full-service brokers deviated from their “full-service” mission and when<br />
their bad reputation (which hovered over those full-service brokerages) developed.<br />
<strong>The</strong> clients felt they were getting “ripped off” and they knew it.<br />
I felt this was the beginning of the end of the expensive full-service brokerage<br />
industry that did not live up to clients’ expectations to justify the excessive fees.<br />
Since I originally wrote this literature ten years ago, those firms have shut down<br />
for the most part and have been replaced with other firms that successfully<br />
compete in today’s fast-paced, high-tech, global environment. By having more<br />
traders educated with the information you now possess, brokerage firms are now<br />
dependent on their clients instead of the reverse. You will soon LEARN why...<br />
This manual will transform you into an insightful, knowledgeable, and decisive<br />
trader by revealing to you what takes most traders years and years of experience<br />
to gain - usually in the most costly and demoralizing manner. <strong>The</strong> philosophy many<br />
full service brokers had was that novice traders were incapable of understanding<br />
the markets, crop/financial reports, orders to the floor, etc. (…which is true!).<br />
<strong>The</strong>ir intentions were to keep you dependent upon their “inside” knowledge. <strong>The</strong><br />
primary purpose for a brokerage is to land clients with large accounts. Why should<br />
this concern you? Well, it affects your pocketbook directly.<br />
Most brokerage firms already have a pretty good idea of how much money they<br />
could make from you in commissions, before you even trade. Just as insurance firms<br />
have statistics on various clients, many brokerage firms have ratios of commission<br />
- -
Change language