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REPAIRMEN MAY GYP YOU-1951

"For six months," says The Neiv York Herald Tribune, "the two authors of this perturbing little volume made a nationwide investigation of the higher nature, if any, of the American repairman. Buying a used car of distinguished make, they engaged the assistance of a lady who looked more helpless than she was, and traveled 19,000 miles, with 1,700 calls on repair shops." "And no one," adds the Boston Post, "could ever pass this book with indifference Whatever your experience with repairmen may have been, you'll find its counterpart here. You will point it out with great satisfaction, and you'll say: 'There! That's exactly what happened to me once.' And you're lucky if it has happened only once. The Post can't think of any subject for research that touches more people. Buy this book, and you will get your money back, over and over, in amounts saved through your wisdom." "There are some amusing stories in it," says the Baltimore Sun, and the Washington Post thinks that the funniest were "the authors' experiences with the Rube Goldberg testing machines used by some shops to impress customers." "The articles in The Reader's Digest were interesting," remarks the Springfield Republican, "but they left room for doubt. The book, however, with details of the almost laboratory caution used by the authors in making their tests, is alarmingly convincing."

"For six months," says The Neiv York Herald Tribune,
"the two authors of this perturbing little volume made a
nationwide investigation of the higher nature, if any, of the
American repairman. Buying a used car of distinguished
make, they engaged the assistance of a lady who looked
more helpless than she was, and traveled 19,000 miles, with
1,700 calls on repair shops."
"And no one," adds the Boston Post, "could ever pass
this book with indifference Whatever your experience with
repairmen may have been, you'll find its counterpart here.
You will point it out with great satisfaction, and you'll say:
'There! That's exactly what happened to me once.' And
you're lucky if it has happened only once. The Post can't
think of any subject for research that touches more people.
Buy this book, and you will get your money back, over and
over, in amounts saved through your wisdom."
"There are some amusing stories in it," says the Baltimore
Sun, and the Washington Post thinks that the funniest were
"the authors' experiences with the Rube Goldberg testing
machines used by some shops to impress customers."
"The articles in The Reader's Digest were interesting,"
remarks the Springfield Republican, "but they left room
for doubt. The book, however, with details of the almost
laboratory caution used by the authors in making their tests,
is alarmingly convincing."

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AUTOMOBILES 1<br />

09<br />

bergs'' are not. They are too often too obviously<br />

made to impress the customer. Not one of these<br />

"Goldberg machines" said anything to the mechanic<br />

that led him to the real trouble<br />

the disconnected<br />

wire.<br />

Salesmen of these devices call them "business<br />

producers" or "merchandising machines," meaning<br />

that they make it easier to sell repair jobs<br />

to the motorist. As one scornful garage owner<br />

remarked :<br />

"Fd buy one of them if the salesman<br />

could show me how they help service a car<br />

;<br />

they do is service your bills." These machines<br />

cannot lie of their own accord, but men who<br />

manipulated<br />

them admitted in<br />

they could be made to say<br />

all<br />

confidence that<br />

either Mamma or<br />

Papa. "Rube Goldbergs" are not manufactured<br />

and sold as simple and efficient tools but are<br />

dressed up to impress<br />

the customer and are sold<br />

with that appeal extremely prominent. Here,<br />

for example, are two catalogue descriptions:<br />

MOTOR TESTER<br />

A POSITIVE BUSINESS PRODUCER. Every dollar<br />

you invest in a Master Motor Tester begins to<br />

earn you a satisfactory PROFIT from the day<br />

you install the instrument.

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