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REPAIRMEN MAY GYP YOU-1951

"For six months," says The Neiv York Herald Tribune, "the two authors of this perturbing little volume made a nationwide investigation of the higher nature, if any, of the American repairman. Buying a used car of distinguished make, they engaged the assistance of a lady who looked more helpless than she was, and traveled 19,000 miles, with 1,700 calls on repair shops." "And no one," adds the Boston Post, "could ever pass this book with indifference Whatever your experience with repairmen may have been, you'll find its counterpart here. You will point it out with great satisfaction, and you'll say: 'There! That's exactly what happened to me once.' And you're lucky if it has happened only once. The Post can't think of any subject for research that touches more people. Buy this book, and you will get your money back, over and over, in amounts saved through your wisdom." "There are some amusing stories in it," says the Baltimore Sun, and the Washington Post thinks that the funniest were "the authors' experiences with the Rube Goldberg testing machines used by some shops to impress customers." "The articles in The Reader's Digest were interesting," remarks the Springfield Republican, "but they left room for doubt. The book, however, with details of the almost laboratory caution used by the authors in making their tests, is alarmingly convincing."

"For six months," says The Neiv York Herald Tribune,
"the two authors of this perturbing little volume made a
nationwide investigation of the higher nature, if any, of the
American repairman. Buying a used car of distinguished
make, they engaged the assistance of a lady who looked
more helpless than she was, and traveled 19,000 miles, with
1,700 calls on repair shops."
"And no one," adds the Boston Post, "could ever pass
this book with indifference Whatever your experience with
repairmen may have been, you'll find its counterpart here.
You will point it out with great satisfaction, and you'll say:
'There! That's exactly what happened to me once.' And
you're lucky if it has happened only once. The Post can't
think of any subject for research that touches more people.
Buy this book, and you will get your money back, over and
over, in amounts saved through your wisdom."
"There are some amusing stories in it," says the Baltimore
Sun, and the Washington Post thinks that the funniest were
"the authors' experiences with the Rube Goldberg testing
machines used by some shops to impress customers."
"The articles in The Reader's Digest were interesting,"
remarks the Springfield Republican, "but they left room
for doubt. The book, however, with details of the almost
laboratory caution used by the authors in making their tests,
is alarmingly convincing."

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82 <strong>REPAIRMEN</strong> WILL GET <strong>YOU</strong><br />

chanic concluded : "Your distributor needed a<br />

complete overhauling."<br />

(Patricks note :<br />

Just a week ago we watched, in<br />

Milwaukee, a factory exchange distributor taken<br />

from a factory carton and placed in our motor.<br />

But I looked at the distributor after this Dallas<br />

case. It had not even been wiped free of the dust<br />

we had sprinkled on it. Had it been removed for<br />

overhauling, it would not have stayed dusty.)<br />

This case illustrates an automobile credo of<br />

mine : the more emphasis there is on merchandising,<br />

the less there is on giving real value. Look at<br />

that beautiful, costly folder! Then look at our<br />

bill!<br />

Not a word about the wire! Just stick the<br />

wire back on, soak us $3.75, make a dumb generalization<br />

about spark plugs, lie<br />

about the distributor,<br />

and figure that the beautiful appearance<br />

of this garage will allay all suspicion and awe<br />

the customer.<br />

CASE 1 60.<br />

New Orleans, Louisiana. These fellows<br />

call themselves "carburetor and ignition<br />

specialists." Two men looked at our motor. One<br />

of them put the wire back on, tested the motor by<br />

running it just enough to be sure that that was all

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