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iesy Repository GmbH - Irish Stock Exchange

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ish markets a variety of specialized programming packages to its general subscriber base in North Rhine-Westphalia<br />

under the “ish Digital TV” brand. Packages offered include ish Music, a package of music and music-related programming;<br />

ish Family, a package of general interest programming; ish Active, a package of sports-related programming; ish Private, a<br />

package of adult programming; and ish Lifestyle, a package of alternative lifestyle programming. In addition, ish markets<br />

pay-per-view services provided by arrivo, a subsidiary of UnitedGlobalCom, Inc., under the “ish Kino” brand. Programming<br />

available under ish Kino includes Hollywood blockbuster films and adult movies (xotix), which can be purchased by<br />

customers on a pay-per-view basis either by calling an ish customer service representative or by sending a mobile phone text<br />

message to ish’s service center.<br />

To access ish’s premium cable television packages, customers subscribe to these services separately and receive the<br />

appropriate smart card, which ish provides to its customers.<br />

ish’s subscribers may also subscribe for premium cable television programming from Premiere. Premiere customers<br />

must contact Premiere directly to subscribe to its services. Premiere notifies MSG about new subscribers and requests that<br />

they send a smart card to the customer and activate the relevant account.<br />

Technically, ish distributes a majority of its premium cable television programming itself through its own NOC. ish<br />

uses MSG’s services for its distribution of Premiere’s premium cable television offerings, for its smart card capabilities for<br />

ish Digital TV and for certain other limited services for ish’s customers that are not connected to the NOC. See “—Supply—<br />

Other significant supply agreements—MSG.”<br />

In the near future, ish plans to improve its premium cable television programming by adding further channels. Recently<br />

added channels include HD1 (high definition TV), The History Channel, 1-2-3.TV, tv.gusto and MEZZO TV.<br />

ish’s Premium Cable Television Subscription Fees<br />

Customers who subscribe to any of ish’s premium cable television packages pay a monthly access fee of €2 that is<br />

incremental to its basic cable subscription fees. Monthly household subscription fees for ish’s various premium cable<br />

television packages range from €0.95 to €17.95, depending on the package, as illustrated by the following tables:<br />

ish Digital TV Packages<br />

174<br />

Subscription fees per month<br />

(in €, including VAT)<br />

ish Music 3.00<br />

ish Family 4.50<br />

ish Active 3.50<br />

ish Lifestyle 4.50<br />

ish Premium 12.50<br />

ish Private 5.00<br />

“a la carte” (1) 1.00-3.00<br />

(1) All ish Digital TV channels are offered individually except for The History Channel.<br />

ish Kino<br />

Charge per movie<br />

(in €, including VAT)<br />

arrivo 3.00<br />

xotix 3.90<br />

ish International TV Packages<br />

Subscription fees per month<br />

(in €, including VAT)<br />

ish Türkei Basis (Turkish) 4.95<br />

ish Türkei Premium (Turkish) 17.95<br />

ish Türk Professional (Turkish) (1) 79.95<br />

ish Spanien Portugal (Spanish and Portuguese) 2.45<br />

ish Italien (Italian) 2.45<br />

ish Russland (Russian) 9.95<br />

ish Polen (Polish) 4.00<br />

ish Griechenland (Greek) 0.95<br />

ish International Premium (2) 16.95<br />

(1) For business users such as cafes and bars.<br />

(2) All foreign-language programming except Turkish Premium Channels, LigTV and Sinematürk.

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