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Semiotics for Beginners by Daniel Chandler

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<strong>Semiotics</strong> <strong>for</strong> <strong>Beginners</strong> <strong>by</strong> <strong>Daniel</strong> <strong>Chandler</strong><br />

• Decoding<br />

• Defamiliarization<br />

• Demystification<br />

• Denotation<br />

• Design features of semiotic codes<br />

• Determinism, textual<br />

• Diachronic analysis<br />

• Diachronic syntagms<br />

• Diatopic syntagms<br />

• Digital signs<br />

• Directness of address<br />

• Dominant code and reading<br />

• Double articulation, codes with<br />

• Duality of patterning<br />

• Dyadic model of sign<br />

• Eco, Umberto<br />

o Bond, James<br />

� paradigmatic analysis of<br />

� syntagmatic analysis of<br />

o Ten fundamental codes<br />

o Types and tokens<br />

• Economy, semiotic<br />

• Elaborated codes<br />

• Élite interpreter<br />

• Empty signifier<br />

• Encoding<br />

• Estrangement (Shklovsky)<br />

• Expressive function of signs<br />

• Film<br />

o Codes<br />

o Compared to language<br />

o Cuts<br />

o Shots<br />

o Similarity of signifier and signified in<br />

• Floating signifier<br />

• Form and content<br />

• Form and substance<br />

• Formalism, arid<br />

• Formalism, Russian<br />

• Formality of modes of address<br />

• Functionalism<br />

• Functions of signs

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