Semiotics for Beginners by Daniel Chandler

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Semiotics for Beginners by Daniel Chandler USA, who runs the most widely-used webpage of semiotic links, has suggested that my own online text was a key factor in the remarkable growth of interest in semiotics online: it was the focus, he says, for the emergence of a semiotic community. If I had believed that I think I would have been paralysed by a sense of the inadequacies of my text and of the limitations of my knowledge and capabilities to address such a task. Luckily I wasn't originally aware of any such possibility: my online audience was invisible. Clearly, publication of academic papers on the web offers the potential of a far larger audience than that to which academics are accustomed. I urge fellow academics to retain on-line publishing rights for their papers by adding to their publishing contracts and to their manuscripts submitted for print publication a line to the effect that 'the author reserves the right to publish on-line versions of this text'. I have so far resisted the temptation to include a comment form copying readers' comments automatically to my Head of Department so that my colleagues would realize that my ventures into cyberspace are appreciated by someone! I do try to answer e-mail from readers, but am not always able to spare the time, so I hope I will be forgiven for thanking here anyone who has not received an individual reply. I continue to welcome comments and suggestions. I occasionally get e-mail messages asking whether any payment is due in return for the use of this resource. Unless you propose to distribute copies no payment or licence is required. However, if you want to support the site and are feeling generous are some options you might consider: • buy the book of this online text • buy a book which is now surplus to my own requirements (times are that tough for UK academics!) • send me a book from my wishlist at Amazon.co.uk or Amazon.com You do not have to ask my permission to include a link to it from a webpage. You may also store a copy on your own PC for personal use. However, please do not store a 'local copy' on a server or store and distribute the text on a CD. I am happy to negotiate official mirror sites. In quoting from the text of Saussure's Course in General Linguistics that the translation used is that of Roy Harris (Saussure 1983), although, following the practice of John Sturrock in using this translation (Sturrock 1986, 31, 32), I have retained the terms 'signifier' and 'signified' rather than use Harris's translation of signifiant as 'signal' and signifié as 'signification'. Whilst it is far more recent (1983) than the Wade Baskin translation (1959), Harris's translation is rarely cited in the texts which most students are likely to encounter. I have therefore cited page references for Baskin's translation (the 1974 edition) alongside those for Harris's translation. The status of the French 'original' is problematic, since not only was it first published posthumously in 1916 (Saussure having died in 1913), but it was not written by Saussure himself - being a compilation based on notes taken by his students from lectures delivered between 1907 and 1911. The main text is periodically updated (sometimes intensively). The on-line text is now available in English in the frozen form of print. The online version has special advantages: notably, for the writer revisability, for the reader, being able to 'search' the text and for both, the 'connections' made possible by hypertextual links. However, the main problem for the reader (other than the discomfort of extended reading from the screen) may be that it doesn't stand still long enough to get to know it - one can 'know
Semiotics for Beginners by Daniel Chandler one's way around' a book precisely because it remains as constant as a map (unlike the terrain it depicts). The book version has now been published by Routledge under the title: Semiotics: The Basics. The online text will continue to be available. For details of the printed book, click here. Note that it will be cheaper to buy the book than to print out the online version, and that the book will be much tidier to shelve and easier to browse! Up until 2001 there was only one official printed version of this text. By curious circumstance that book is not in the language in which the text was originated. An authorized Spanish translation - Semiótica para Principiantes - by Vanessa Hogan Vega and Iván Rodrigo Mendizábal is available in the series Pluriminor from Ediciones Abya-Yala, Av. 12 de Octubre 14-30 y Wilson, Casilla 17-12- 719, Quito, Ecuador in association with Escuela de Comunicación Social de la Universidad Politéchnica Salesiana (1998, 146 pp, with bibliography, ISBN 9978-04-429-9). This was based on the text as at mid-June 1998 (Chandler 1998). There is now also a Korean translation and an Arabic one. A Polish translation is underway (Oficyna Wydawnicza Volumen). If there is a demand for translations into other languages I would be pleased to suggest this to my British publishers.
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