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Semiotics for Beginners by Daniel Chandler

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<strong>Semiotics</strong> <strong>for</strong> <strong>Beginners</strong> <strong>by</strong> <strong>Daniel</strong> <strong>Chandler</strong><br />

• Links on the Web<br />

• Lodge, David<br />

• Logical codes<br />

• Magazine codes<br />

• Making the familiar strange<br />

• Marked categories<br />

• Marxist approaches<br />

• Mass media codes<br />

• McLuhan, Marshall<br />

• Mediation<br />

• Medium<br />

• Medium, non-neutrality of<br />

• Metalingual function of signs<br />

• Metaphor<br />

• Metonymy<br />

• Metz, Christian<br />

• Modality<br />

• Modelling systems, primary and secondary<br />

• Models of communication<br />

• Models of sign<br />

• Modes of address<br />

• 'Moments' of communication<br />

• Morley, David<br />

• Motivation and constraint<br />

• Multiaccentuality of the sign (Volosinov)<br />

• Myth (Barthes)<br />

• Narrative film<br />

• Narratology<br />

• Narrowcast codes<br />

• Naturalization<br />

o Codes<br />

o Denotation<br />

• Negotiated code and reading<br />

• Object (Peirce)<br />

• Openness to interpretation<br />

o Codes<br />

o Connotation and denotation<br />

o Open and closed texts (Eco)<br />

• Oppositional code and reading<br />

• Orders of signification (Barthes)<br />

• Overcoding

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