NIGERIA Invest in 2012-13 - Newsdesk Media

ADVERTISEMENT
How Airtel is setting the pace in Nigeria
Bharti Airtel has brought a breath of
fresh air to the market since it took over
the reins in Nigeria 18 months ago, promising
to take the country’s telecoms industry to a
higher level. � e network has demonstrated
uncommon commitment to subscribers, with
exciting o� erings that have since rede� ned
the scheme of things in the market and
consistent tari� reductions that truly empower
subscribers to talk more than ever before.
With rapid growth of over 20 per cent in its
market share in less than 19 months, Airtel is
building a concrete foundation as it increases
its investments to over $700 million within the
� rst year of operation.
A bouquet of exciting o� ers
and human kindness
True to its brand promise and aspiration,
Airtel has ensured that mobile users enjoy
very a� ordable call rates. Its pioneering
approach to price cuts has meant that it has
continually been � rst to implement a series
of sometimes unsettling, surprise price cuts
across all networks. Airtel’s goal is to meet
every individual’s communication needs and to
give each member of society across Nigeria the
opportunity to enjoy telecoms services.
Airtel changed the face of marketing,
pricing and tari� structure in the Nigerian
telecoms sector when it announced the launch
of 2Good. � is was on 1 December 2010,
barely two weeks a� er the launch of the Airtel
brand in Nigeria. � e 2Good o� er, in the
Airtel’s goal is to meet
every individual’s
communication needs
and give everyone the
opportunity to enjoy
telecoms services
words of many telecoms pundits, was not just
revolutionary in design and bene� ts but created
a real stir as it shook the very foundations of
the country’s telecommunications landscape.
� e company followed the launch of 2Good
with 2Good Extra, which extended 2Good
bene� ts to post-paid customers. In a short
period, Airtel delighted Nigerians with
several o� erings such as Big Family, Big
Family Extra, 2SIMS, Easy Recharge (Wazobia
Recharge), My Airtel My O� er, SPOC packages
for SMEs and post-paid customers and Club 10,
among several others.
Airtel’s business operation in Nigeria has
also had a recognisable human face throughout
its one year of operation. With its Corporate
Social Responsibility strategy and focus on
education, the company has demonstrated
uncommon commitment to its CSR vision.
Within three months, Airtel built, furnished
and handed over a multi-million naira sixblock
classroom - Oremeji Primary School 2,
in Tolu Complex, Ajegunle - as part of its
adopt-a-school project. � e facility came
complete with blackboards, desks and chairs,
uniforms and textbooks for all the pupils.
Awards and recognition
Since 2003, when awards � rst started in the
telecommunications sector, the company has
consistently taken home the Best Customer
Care Operator of the Year awards - to the
admiration of her loyal consumers and partners.
Conclusion
� e Airtel story is synonymous with the story
of telecommunications in Nigeria. It has
been quite revolutionary on all fronts. Airtel
has maintained its � agship status of being
the � rst in virtually all key elements in the
market, driving prices to an exciting all-time
low, while providing extremely innovative
o� erings to consumers.
Head O� ce: Airtel Networks Limited
Plot L2, Banana Island,
Ikoyi, Lagos
Tel: +234(0)8221901500 – 3
www.ng.airtel.com