NIGERIA Invest in 2012-13 - Newsdesk Media

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156 media, tourism aNd culture A rich cultural diversity The annual Abuja Carnival, showcasing Nigeria’s diverse cultures, is now a major event iNvest iN NiGeria 2012-13
From a rich tradition of storytelling that has produced some of the world’s most famous writers to a fast-growing broadcast industry, Nigeria’s vast cultural mix is coming to the fore. Beth Holmes looks at how the country is showcasing its cultural strengths to growing numbers of tourists Tourism can have a profound impact on the society, economy and environment of a country. It creates employment and, when developed in a sustainable way, can help protect natural environments and preserve historical and archaeological monuments, while bringing to life and safeguarding the practice of local cultures, traditions, arts and crafts, and cuisine. Economically, tourism helps to generate foreign revenue that can be pumped back into the economy for the benefit of the wider population. As far as Nigeria is concerned, its poor record in tourism is just one of the reasons its development lags behind many other African nations. But with a new government in place comes a new commitment to make Nigeria the destination of choice for global travellers who want to experience Nigeria’s rich culture for themselves – and what a culture it boasts. It is shaped by the nation’s many ethnic groups. More than 250 ethnic tribes call present-day Nigeria home. The three largest and most dominant groups are the Hausa, who are predominant in the north, the Yoruba, who are predominant in the southwest and the Igbo, who are predominant in the southeast. The Niger and Benue Rivers come together in the centre of the country, creating a ‘Y’ that splits Nigeria into these three separate sections and marks the boundaries of the three major ethnic groups. Other smaller groups include the Ijaw, Kanuri, Ibibio, Tiv and Edo. From an environmental point of view, Nigeria has three main regions: savannah, tropical forests, and coastal wetlands. The conditions of each region have a direct correlation with the cultures of those living in them. The dry, open grasslands of the savannah make cereal farming and herding a natural lifestyle choice for the Hausa. The wet tropical forests to the south provide perfect conditions for growing fruits and vegetables, hence these are the main income producers for the Yoruba and the Igbo. Meanwhile, small ethnic groups living along the coast, such as the Ijaw, rely on fishing and the salt trade. MEDIA, TOURISM AND CULTURE 157 It is impossible to write about Nigeria’s cultural history as a single, identifiable entity because with each ethnic group comes a separate and distinct cultural past. Furthermore, a succession of leaders from different ethnicities have taken control of the country since its independence from British colonial rule in 1960 and it has suffered from civil war and severe internal ethnic conflicts. This, too, has had a major impact on present-day efforts to build a credible tourist industry. The Nigerian culture, therefore, is a melting pot of different traditions, beliefs, art, music, food, languages and social etiquette. In a country with over 250 tribal languages, English is the only one common to almost all and is the official language of Nigeria. Pidgin, a mix of African languages and English, is also a lingua franca common throughout Nigeria. Its origins lie in the need for British sailors to communicate with local people but it is widely used in the present day. Religious practices The most widely practised religions in Nigeria are Christianity and Islam. The northern region is mostly Muslim, while the south-eastern and southern states are almost entirely Christian. The south-western and middle-belt regions are broadly divided between the two religions, while across the country there are also many people who practise other traditional religious beliefs. Nigerian food varies from region to region, though there are a few staples that permeate cuisine across the country. In the south, crops such as corn, yams and sweet potatoes form the base of the diet. In the north, grains such as millet, sorghum and corn are boiled into a porridge-like dish that forms the basis of the diet. Fruits such as papaya, pineapples, coconuts, oranges, mangoes and bananas are prevalent in the tropical south. Alcohol is consumed in the south, but less so in the predominantly Islamic north. Historically, art served a social or religious purpose in Nigeria, but it is now seen as an important cultural influence in its own right and the country has launched the careers of some internationally renowned artists, such as Igbo painter and sculptor Ben Enwonwu. The country also has a long and incredibly rich literary history. Nigerians are traditionally storytellers, handing down tales from generation to generation. With colonisation, storytelling evolved into more sophisticated literary media and Nigeria has given the world some of its most famous writers. INvEST IN NIGERIA 2012-13
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Invest in NIGERIA 2012-13 Published
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Mubadala is an investment and devel
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Invest in NIGERIA 2012-13 Editor La
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Trade Facilitation/Development Init
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Contents Forewords 16 21 The Policy
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44 Promoting free and fair election
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120 Industrial Infrastructure 124 1
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16 FOREWORD Goodluck Ebele Jonathan
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Ahmadu Bello University, Zaria, Nig
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since 1989 Rotary kiln incinerators
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Pushing boundaries An emerging lead
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24 the policy agenda Realising Nige
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Foreign policy and the investment e
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28 the policy agenda prospects of l
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www.nosakgroup.com Corporate Offi c
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32 the policy agenda Democracy and
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Sustainable business, social repons
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36 the policy agenda There is no do
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38 the policy agenda Working to ach
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40 the policy agenda they had sexua
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42 the policy agenda “The improve
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44 the policy agenda Promoting free
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46 the policy agenda The April 2011
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48 the economy and finance Nigeria
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Murphy Shipping…………Bridging
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52 the economy and finance has been
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Since 1994, Nigeria Inter-Bank Sett
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56 the economy and finance Facts an
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58 the economy and finance petroleu
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Driving growth through Mobile Money
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elevating the country to the upper
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Zenith Bank plc Zenith Bank was est
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the economy and finance 67 Public r
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Improving Nigeria’s electricity n
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supply of electricity, though, will
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oil, gas and minerals 73 Nigeria’
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aBc Human development consultants l
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oil, gas and minerals 77 The decisi
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Empowering Nigeria Seven Energy Int
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Reliable partner in NIGERIA JASCON
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Crude oil exports by destination, 2
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The leading indigenous suppliers of
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DrillPet International Limited (DIL
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Step on the gas The Nigerian Gas Ma
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The original GMP proposed a gas inf
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Find out more at www.oriental-er.co
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To encourage the participation of l
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NEITI: the Nigerian Extractive Indu
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Cakasa (Nigeria) Company Limited St
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The government has ambitious plans
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Potential for growth The Nigerian g
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Page 119 and 120: www.ilf.com ILF - Engineering Excel
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Page 127 and 128: Vehicle imports General cargo Conta
Page 130 and 131: Engineering & Construction STEMCO,
Page 132 and 133: 132 INDUSTRIAL INFRASTRUCTURE Suppo
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Page 136 and 137: 136 SOCIAL INFRASTRUCTURE Populatio
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Page 140 and 141: 140 SOCIAL INFRASTRUCTURE the chanc
Page 142 and 143: 142 SOCIAL INFRASTRUCTURE Healthcar
Page 144 and 145: 144 SOCIAL INFRASTRUCTURE Obstetric
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Page 148 and 149: Electrical, Mechanical, Civil, Wate
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Page 160 and 161: 160 MEDIA, TOURISM AND CULTURE A ci
Page 162 and 163: 162 MEDIA, TOURISM AND CULTURE Top
Page 164 and 165: 164 DIRECTORY Government ministries
Page 166 and 167: 166 DIRECTORY Tel: 236 0521, 236 05
Page 168 and 169: 168 DIRECTORY United States of Amer
Page 170 and 171: 170 Index of advertisers Aero .....
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