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160 MEDIA, TOURISM AND CULTURE A cinematic experience Filming gets under way on movie Covenant of the Ancestors, about the politics of oil in the Niger Delta INvEST IN NIGERIA 2012-13
The dramatic growth of the Nigerian film industry to become the second largest in the world has had a profound effect on the country. Martyn Cornell considers the wider impact of the phenomenon that is ‘Nollywood’ The single most visible mark of success for the Nigerian film industry, according to John Ugbe, managing director of digital satellite television operator Multichoice Nigeria, is “when you land in Kenya or any other African country, and the first guy you see says, ‘Oga’” – the Nigerian slang word meaning ‘boss’. The fact that much of Africa now knows what ‘oga’ means is a tribute to what has inevitably been dubbed ‘Nollywood’ – and to Nigeria’s incredible output, currently running at around 900 films a year. Nigeria was hailed by UNESCO, the United Nations Educational, Scientific and Cultural Organisation, in 2009 as the home of the second-biggest film industry on the planet in terms of sheer output, just behind India’s ‘Bollywood’ and far ahead of Hollywood itself, at around 480 films a year. A report by UNESCO on the world film industry found that while some 56 per cent of Nollywood films are made in local languages, the rest are in English. This is an important factor in Nigeria’s success in exporting its films to the rest of Africa, and its potential for further growth as a supplier of films not just to Africa but to the world. The rise of Nollywood has been explosive, from a standing start in the early 1990s to an industry worth upwards of N25 billion ($157 million) a year and reckoned, depending on which source you MEDIA, TOURISM AND CULTURE 161 read, to be Nigeria’s second-largest employer after either the federal government or the oil industry. As the British-Nigerian actor Maynard Eziashi told Nigeria’s Vanguard magazine in January 2012, “If we compare the first 10 to 20 years of Hollywood with that of Nollywood you would realise Nollywood is doing fabulously well.” There is even a Centre for Nollywood Studies, part of the School of Media and Communication at the Pan-African University in Lagos, which opened in July 2011. Paradoxically, this success has come in a country with virtually no formal cinemas – 99 per cent of screenings take place in informal settings, such as home cinemas. Far from being a threat to the Nigerian film industry, the lack of a formal network of mass cinema outlets has been an opportunity: Nigeria’s film-makers have been able to film straight to video, massively reducing their costs. A single film might be shot in as little A film might be shot in as little as two weeks or a month, using cheap digital cameras and locals as extras as two weeks or a month, much of it out on the streets, using cheap digital cameras and locals as extras (their ‘pay’ a promise of a copy of the finished DVD) and for a total cost of no more than N5 million ($31,506). Hundreds of thousands of DVD copies are then sold back on those same streets at around N250 ($1.58) a time. Although the history of film-making in Nigeria goes back at least as far as 1935, when parts of the Zoltan Korda film, Sanders of the River, were shot on location in the country, the first major Nollywood film is reckoned, by common consent, to be INvEST IN NIGERIA 2012-13
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Invest in NIGERIA 2012-13 Published
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Mubadala is an investment and devel
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Invest in NIGERIA 2012-13 Editor La
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Trade Facilitation/Development Init
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Contents Forewords 16 21 The Policy
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44 Promoting free and fair election
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120 Industrial Infrastructure 124 1
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16 FOREWORD Goodluck Ebele Jonathan
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Ahmadu Bello University, Zaria, Nig
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since 1989 Rotary kiln incinerators
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Pushing boundaries An emerging lead
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24 the policy agenda Realising Nige
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Foreign policy and the investment e
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28 the policy agenda prospects of l
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www.nosakgroup.com Corporate Offi c
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32 the policy agenda Democracy and
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Sustainable business, social repons
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36 the policy agenda There is no do
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38 the policy agenda Working to ach
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40 the policy agenda they had sexua
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42 the policy agenda “The improve
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44 the policy agenda Promoting free
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46 the policy agenda The April 2011
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48 the economy and finance Nigeria
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Murphy Shipping…………Bridging
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52 the economy and finance has been
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Since 1994, Nigeria Inter-Bank Sett
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56 the economy and finance Facts an
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58 the economy and finance petroleu
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Driving growth through Mobile Money
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elevating the country to the upper
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Zenith Bank plc Zenith Bank was est
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the economy and finance 67 Public r
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Improving Nigeria’s electricity n
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supply of electricity, though, will
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oil, gas and minerals 73 Nigeria’
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aBc Human development consultants l
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oil, gas and minerals 77 The decisi
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Empowering Nigeria Seven Energy Int
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Reliable partner in NIGERIA JASCON
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Crude oil exports by destination, 2
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The leading indigenous suppliers of
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DrillPet International Limited (DIL
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Step on the gas The Nigerian Gas Ma
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The original GMP proposed a gas inf
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Find out more at www.oriental-er.co
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To encourage the participation of l
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NEITI: the Nigerian Extractive Indu
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Cakasa (Nigeria) Company Limited St
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The government has ambitious plans
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Potential for growth The Nigerian g
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Oil and the Niger Delta Nigeria’s
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Shell estimates it has an additiona
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Page 119 and 120: www.ilf.com ILF - Engineering Excel
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Page 123 and 124: © 2012 Caterpillar All Rights Rese
Page 125 and 126: The National Economic Development P
Page 127 and 128: Vehicle imports General cargo Conta
Page 130 and 131: Engineering & Construction STEMCO,
Page 132 and 133: 132 INDUSTRIAL INFRASTRUCTURE Suppo
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Page 136 and 137: 136 SOCIAL INFRASTRUCTURE Populatio
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Page 142 and 143: 142 SOCIAL INFRASTRUCTURE Healthcar
Page 144 and 145: 144 SOCIAL INFRASTRUCTURE Obstetric
Page 146 and 147: 146 agriculture and water Growing t
Page 148 and 149: Electrical, Mechanical, Civil, Wate
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Page 152 and 153: Siat Group Investment Company in Tr
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Page 156 and 157: 156 media, tourism aNd culture A ri
Page 158 and 159: 158 media, tourism aNd culture The
Page 162 and 163: 162 MEDIA, TOURISM AND CULTURE Top
Page 164 and 165: 164 DIRECTORY Government ministries
Page 166 and 167: 166 DIRECTORY Tel: 236 0521, 236 05
Page 168 and 169: 168 DIRECTORY United States of Amer
Page 170 and 171: 170 Index of advertisers Aero .....
Page 172: ffordability - innovation eliabilit
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