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Faculty of Humanities and Education (Postgraduate) - The University ...

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POSTGRADUATE REGULATIONS & SYLLABUSES 2012 - 2013<br />

THE FACULTY OF HUMANITIES & EDUCATION<br />

3. Health Promotion in the Caribbean<br />

a. Historical, economic <strong>and</strong> theoretical contexts<br />

b. Strategies <strong>of</strong> the Caribbean Charter on Health<br />

Promotion<br />

c. Ethical, social justice, cultural, <strong>and</strong> human rights<br />

issues<br />

4. Models <strong>and</strong> theories used in Health Promotion<br />

(Interpersonal, Intrapersonal <strong>and</strong> Community) – Explanation<br />

<strong>and</strong> critique<br />

a. <strong>The</strong> Health Belief Model<br />

b. Social Cognitive <strong>The</strong>ory<br />

c. <strong>The</strong> Trans-theoretical Model<br />

d. Social Learning <strong>The</strong>ory<br />

e. Precede/Proceed Model<br />

f. <strong>The</strong> theory <strong>of</strong> reasoned action <strong>and</strong> planned<br />

behaviour<br />

g. Diffusion <strong>of</strong> innovation theory<br />

h. Community Organization Model<br />

5. Health Communication <strong>and</strong> Advocacy<br />

a. Provider/client relations<br />

b. Social <strong>and</strong> community health issues<br />

c. Media issues<br />

d. Agenda setting <strong>and</strong> advocacy for healthy public<br />

policy<br />

6. Principles <strong>of</strong> Social Marketing & the SMART (Social<br />

Marketing Assessment <strong>and</strong> Response Tool) Model<br />

7. Assessing health beliefs <strong>and</strong> health behaviours<br />

a. Life-stress review<br />

b. Spiritual health Assessment<br />

c. Social support systems review<br />

d. Lifestyle Assessment<br />

8. Steps in<br />

i. Planning a Health Promotion Programme<br />

j. Implementing a Health Promotion Programme<br />

k. Evaluating a Health Promotion Programme<br />

9. <strong>The</strong> Settings Approach in Health Promotion<br />

l. School<br />

m. Workplace<br />

n. Community<br />

o. Health Services<br />

10. Resource Mobilisation in Health Promotion<br />

11. Development <strong>of</strong> a Health Promotion Plan<br />

Major competencies to be developed<br />

• A sound theoretical base in health promotion, health<br />

communication, prevention, <strong>and</strong> behaviour change<br />

• Enhanced skills in application <strong>of</strong> key principles <strong>and</strong> issues<br />

for health promotion.<br />

• A repertoire <strong>of</strong> pedagogical approaches to health<br />

promotion development<br />

• Enhanced skills to develop health promotion policies,<br />

strategies, <strong>and</strong> interventions at community, institutional,<br />

<strong>and</strong> governmental levels<br />

• Critical <strong>and</strong> creative thinking (e.g. in social marketing<br />

strategies)<br />

• Practical skills for forming synergistic partnerships to<br />

strengthen health promotion strategies<br />

• Enhanced skills for managing social prejudices <strong>and</strong> taboos,<br />

so that they don’t impede important health promotion<br />

activities<br />

• Insights into the political <strong>and</strong> ideological dimensions <strong>of</strong><br />

health<br />

• Ability to formulate advocacy <strong>and</strong> lobbying strategies<br />

• Enhanced capacity to underst<strong>and</strong> <strong>and</strong> manage human<br />

behaviours <strong>and</strong> social interactions<br />

• Enhanced confidence, comfort, <strong>and</strong> competency to deal<br />

with sexual <strong>and</strong> gender diversity<br />

• Enhanced skills to infuse health promotion within<br />

humanistic, human rights, <strong>and</strong> social justice principles<br />

• <strong>The</strong> ability to evaluate health promotion at an institutional<br />

level<br />

• <strong>The</strong> ability to plan <strong>and</strong> implement health promotion<br />

strategies at a local institutional level<br />

ASSESSMENT<br />

Project that involves developing a health promotion plan to<br />

address a contemporary health issue 40%<br />

Examination 60%<br />

Required reading<br />

DiClemente, R. J., Crosby, R. A., Kegler, M. C. (2002) Emerging<br />

theories in health promotion practice <strong>and</strong> research: strategies<br />

for improving public health. Jossey-Bass. (ISBN: 0787955663).<br />

Freire, P. (2000). Pedagogy <strong>of</strong> the oppressed. New York:<br />

Continuum International Publishing. (ISBN: 0826412769)<br />

Glanz, K., Rimer, B. K., Viswanath, K. Eds. (2008). Health behaviour<br />

<strong>and</strong> health education: theory, research, <strong>and</strong> practice (4 th<br />

edition). Jossey-Bass. (ISBN: 9780787996147)<br />

Maibach, E., Parrott, R. L. (1995). Designing health messages:<br />

approaches from communication theory <strong>and</strong> public health<br />

practice. Sage. (ISBN: 0803953984)<br />

McKenzie, J. F., Neiger, B. Smeltzer, J. L. (2004). Planning,<br />

implementing, <strong>and</strong> evaluating health promotion programs:<br />

a primer (4 th Ed.). Benjamin Cummings. (ISBN: 0805360107).<br />

Naidoo, J. (2000). Health Promotion: Foundations for practice (2 nd<br />

Ed.). New York: Baillière Tindall. (ISBN: 0 621 171105 2 3)<br />

Nutbeam, D., Harris, E. (2004). <strong>The</strong>ory in a nutshell: A practical<br />

guide to health promotion theories (2 nd Ed.). McGraw-Hill.<br />

(ISBN: 0074713329).<br />

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