Faculty of Humanities and Education (Postgraduate) - The University ...

16
POSTGRADUATE REGULATIONS & SYLLABUSES 2012 - 2013
THE FACULTY OF HUMANITIES & EDUCATION
COURSE DESCRIPTIONS:
MA Creative Design: Entrepreneurship
YEAR: I
SEMESTER: I, II, and III
COURSE CODE: CDEN 6000
COURSE TITLE: CREATIVE DESIGN PROJECT
NUMBER OF CREDITS: 12
COURSE DESCRIPTION: The Creative Design Project is a
yearlong course that seeks to synthesize all the knowledge and
skills content from the courses of the programme in a realizable
project that can be evaluated by means of a submission of a
portfolio. The supervisor(s) of each project will provide guidance
along the way. Students will make presentations and engage in
discussions to refine and problem-solve issues that may arise
that are peculiar to a project chosen.
It is in the realization of this project that students will be given
the opportunity to fully contextualize their projects within the
Caribbean and understand the larger global context. Students
will gain a practical understanding of the techniques and
skills for interrogating and selecting design concepts with the
potential to be produced as entrepreneurial practice.
OBJECTIVES
At the end of the course students will be able to:
• Demonstrate contextualization of design ideas in class
presentations;
• Analyze the cognitive, physical and social factors in design
cultures;
• Develop written proposals and presentations for design
ideas;
• Develop a project portfolio to fully document the process
and product of a design project.
CONTENT
• Exploring ideas for final design object, product,
environment, system or service
• Brainstorming design ideas
• Observing user needs
• Design analysis (cognitive, social and cultural factors)
• Form generation processes
• Production methods
• Case studies in design
• Design proposal writing and presentation
• Research methodology with design project specificity
• Portfolio development
DELIVERY
Lectures, seminars, workshop investigation, case studies and
student presentations and feedback. A Creative Design Project
Portfolio will be required by the end of Semester III.
ASSESSMENT
Creative Design Project Portfolio 100%
YEAR: I
SEMESTER: I
COURSE CODE: CDEN 6001
COURSE TITLE: THE NATURE OF CREATIVITY
NUMBER OF CREDITS: 4
COURSE DESCRIPTION: Creativity is not purely the remit of
the designer but is a discipline engaged with across the entire
business environment. A lack of it can destroy an organisation’s
ability to compete in the market place, whereas unchecked, it
can result in chaotic and unrealistic solutions to problems. The
key is its effective management. This can only be achieved by
first identifying and understanding the nature of creativity;
something even the most successful of practitioners can
struggle with, but what this course aims to investigate.
Creativity is both a philosophy and a set of processes used
consciously and unconsciously. Initial discussions will define
the terms and explore key ideas in relation to creativity within
the context of Small and Medium Enterprises (SMEs), and in
particular those within complex product or service industry.
The historical and academic paradigm of creativity and its
philosophy will be explored and the key figures and their
influence on the discipline investigated.
The interface of activities, their overlap and divergence, are
considered as key drivers of the creative process within industry.
Creativity and innovation are symbiotically and intrinsically
linked. The discussion will include product, environment,
systems and services while engaging with the convergence and
divergence of practice between them.
Students will analyse SMEs to identify the existence, extent
and purpose of creativity as both theoretical and practical
processes and begin to investigate qualitative and quantitative
methodologies to measure success. This will enable them to
identify the presence and nature of creative endeavour, the
environment and factors necessary to nurture it and as a result
become more effective in its utilisation.
OBJECTIVES
At the end of this course students will be able to:
• Identify, define and investigate creativity as a concept;
• Analyze creativity from both historical and current
perspectives and discuss its philosophy;
• Identify and evaluate creativity in the context of the SME in
both design and non-design activities;
• Develop a methodology for identifying and evaluating
creativity within design and non-design activities of a
SME.
CONTENT
The nature of creativity
• The definitions of creativity
• The theory of creativity
• Perceptions of creativity as an entity
• Creative activity within design- and non-design-based
organisations
• Key figures and their influence on the creativity debate
• Discussion of the philosophy of creativity
• Identification and discussion of creativity in an historical
context