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At the Cutting Edge of Beverage Filling - Verpackungs-Rundschau

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Full to Capacity<br />

Coca-Cola Shenmei-Shanghai<br />

Rainer Gras*<br />

Shanghai is China’s boomtown.<br />

Coca-Cola China Ltd. Hong Kong<br />

in Shanghai has been operating a<br />

joint venture since 1988, initially only as a<br />

technical partner but since 1996 also directly<br />

as a co-partner. The province <strong>of</strong><br />

Jiangsu and its capitol city <strong>of</strong> Shanghai is<br />

one <strong>of</strong> <strong>the</strong> three provinces in which Coca-<br />

Cola Hong Kong itself participates as a<br />

joint venture partner.<br />

Capacity Limit Reached<br />

Coca-Cola Shenmei, <strong>the</strong> Shanghai franchise,<br />

has three plants: one in <strong>the</strong> Minghang<br />

District with a capacity <strong>of</strong> 2 million hl,<br />

one in <strong>the</strong> Buoshan District with 800 000<br />

hl, and a branch operation in <strong>the</strong> Pu Dong<br />

New District which is to be converted to a<br />

3 million litre capacity production plant in<br />

1997.<br />

Since <strong>the</strong> beginning <strong>of</strong> <strong>the</strong> technical cooperation<br />

<strong>of</strong> Coca-Cola Shanghai,<strong>the</strong> output<br />

has increased by an average <strong>of</strong> 20 per<br />

cent annually. The Shenmei filling plant,<br />

located in <strong>the</strong> Minghang District, has<br />

reached its capacity limits. The 400 employees,<br />

working around <strong>the</strong> clock, produce<br />

2 million hl each year.<br />

Shenmei fills <strong>the</strong> Coca-Cola range <strong>of</strong><br />

products and Sprite as well as <strong>the</strong> apple,<br />

lemon, and apricot juices <strong>of</strong> <strong>the</strong> Hi-C<br />

brand <strong>of</strong> fruit juice. In addition, <strong>the</strong> assortment<br />

<strong>of</strong> products includes its own brand<br />

<strong>of</strong> water. Half <strong>of</strong> <strong>the</strong> production is filled in<br />

PET bottles, nearly one third in cans, and<br />

about. 20 per cent in glass. <strong>At</strong> <strong>the</strong> same<br />

time Shenmei fills briks with fruit juices<br />

and water with its Tetra Pak line.<br />

Cans Growing in Popularity<br />

The 200 ml glass contour deposit<br />

bottles packed in crates are still having a<br />

difficult time on <strong>the</strong> Shanghai market.<br />

Owing to lack <strong>of</strong> space, nei<strong>the</strong>r <strong>the</strong> supermarkets<br />

nor <strong>the</strong> private households have<br />

enough room for storage. Non-returnables<br />

are <strong>the</strong>refore <strong>the</strong> preferred market<br />

packaging where cans in particular are<br />

gaining in popularity.<br />

Coca-Cola Shenmei’s most recent joint<br />

venture toge<strong>the</strong>r with <strong>the</strong> Bao Shan operation<br />

runs a total <strong>of</strong> seven filling systems,<br />

four <strong>of</strong> which are KHS lines.<br />

Production is thus run with one Tetra<br />

Pak and two canning lines,one glass filling<br />

system for 30 000 bph, one PET line, and a<br />

mixed PET-glass line, as well as a hot filling<br />

unit. The combined glass-PET line as<br />

well as an additional glass and can system<br />

for 600 cpm were installed complete with<br />

decrater,bottle washer,filler,and crater after<br />

conclusion <strong>of</strong> <strong>the</strong> consultancy agreement<br />

with Coca-Cola in <strong>the</strong> year 1988. The<br />

combined PET-glass line is designed for<br />

an output <strong>of</strong> 30000 glass bottles/hour<br />

and 9000 1.25-litre PET bottles/hour and<br />

The combined system fills glass and PET bottles.<br />

SOFT DRINKS<br />

operates at more than 90 per cent efficiency.<br />

This was followed in 1992 by a<br />

66000 cph canning line for 355 ml cans,<br />

also supplied entirely by KHS and including<br />

an integrated mixer from KHS Processtechnik.<br />

Since 1988 <strong>the</strong> operation inflates<br />

about half <strong>of</strong> <strong>the</strong> bottles using its own PET<br />

2 000 bph inflator which was augmented<br />

by a Krupps inflator at <strong>the</strong> end <strong>of</strong> 1996. The<br />

PET bottles are presently labelled prior to<br />

filling.<br />

VR <strong>Beverage</strong> Packaging 1997 17

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