At the Cutting Edge of Beverage Filling - Verpackungs-Rundschau

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Brewery Offers Contract Bottling Marston Brewery Enters Contract Bottling Market in a Big Way The Bottling 2000 project was launched by brewers Marston, Thompson & Evershed plc,Burtonon-Trent, UK, back in 1992. The company, famous for producing a selection of excellent traditional English beers, decided to look at the best way of moving into the next millennium. Marston’s decided they should invest in a brand new glass bottling line to cope with the ever growing demand for its own packaged products. It was also felt that if the investment was going to be made, the line should be state-of-the-art and as flexible as possible to enable Marstons to provide a contract bottling service to other brewers.This appeared to go against the trend at that time when it looked to many as if the can was the pack of the future and cans certainly were making major inroads, especially as far as take home sales were concerned. Growth in Premium Beers Although it appeared to many that bottling was on a plateau, Marston’s had noted the growing popularity of premium and specialist beers, including many of its own beers, such as Pedigree. Premium BEER beers are invariably sold in glass bottles to promote the quality image of the product, many in custom-designed bottles to make the products stand out on the shelf. Indeed, the marketing department at Marston’s was already considering repacking some of its own brands in new style bottles. If this trend were to continue as expected, many brewers could find themselves with a shortfall in their bottling capacity having invested in high-speed canning lines, and this is where Marston’s believed there was a big opportunity. Further research into the market convinced Marston’s that a flexible, high VR Beverage Packaging 1997 11
BEER speed glass bottling line was the right choice and the decision was made to go ahead with Bottling 2000. Since Marstons only has one production line, the installation had to be carried out in stages, enabling production to be maintained. The line was completed early in 1997 and now gives Marston the capacity to fill up to 42000 275 ml or 33000 500 ml bottles an hour. It can handle many different bottle shapes and contract customers have a choice of either shrinkwrapped trays or wrap-around cases holding 4 P 3 or 6 P 4 formats, and crates. One major advantage for Marston as far as its contract bottling service is concerned is the fact that the company has received approval for its filling and packaging operations from all the major supermarket chains. This means a contract customer’s product will be accepted by these outlets which at present handle over 30% of all bottle sales in the UK. Overwhelming Response Once the line was running Marston received enquires from many of its existing contacts, however, the real launch of the contract bottling service came at the BPC 97 Exhibition held in April at the UK’s National Exhibition Centre. David Finch of Marston says the response to the official launch of the service exceeded all expectations. Many people in the brewing business who knew Marston, had been unaware of the company’s plans to enter the contract bottling market in a major way and many enquiries were received at the show. “We certainly made the right choice by going for a line with such a wide range of capabilities,” David Finch says. “We al- Capacity ranges from between 33000 and 42000 bottles per hour Marston decided to invest in a brand new bottling line ready have firm contracts from the likes of Carlsberg-Tetley,Jennings and Caledonian Breweries which are due to run for several years. We have also received many more enquiries for contracts of vastly different sizes. At present we set a lower limit of one tanker of product, equivalent to around 140 barrels. To take on smaller contracts would not be cost effective owing to downtime involved and it would be too disruptive to our own operations.” He went on to explain that the company felt it best for anyone considering taking advantage of a contract bottling service to involve the potential supplier of the service at an early stage. “It is essential we know from the start the result the customer is trying to achieve and we can advise on the best way of proceeding when it comes to ordering bottles, labels etc. and perhaps suggest suppliers which we know can produce the right quality. Ideally we like to source all these components ourselves on behalf of the customer as this enables us to control the quality and ensure they will run properly on our equipment.” KG Bottling 2000 – Equipment Installed at the Marston Brewery Over a Period of Three Years Kettner 2500 crate depalletiser Simplimatic Model 400 bulk glass depalletiser KHS Omega Kaskana bottle washer Euro Rinser AO3-IV bottle rinser Heuft Spectrum BFS 60160 empty bottle inspector KHS Rola-Tronic H1 84/18KK filler/ crowner Krones Zierk Pastana pasteuriser Krones Prontomatic and Solomatic labellers Domino ink jet printer Heuft fill height inspector KHS Garant recrater Kisters 197/40 tray loader/shrinkwrapper Ricart W8000 wraparound case packer Ricart P5600 II palletiser. 12 VR Beverage Packaging 1997
Page 1 and 2: At the Cutting Edge of Beverage Fil
Page 3 and 4: COVER STORY At the Cutting Edge of
Page 5 and 6: DESIGN Style Comes to the Plastic B
Page 7: Tear and stack DESIGN Travel bottle
Page 11 and 12: BEER look of the design on the fini
Page 13 and 14: BEER To meet rising demand, Kaiser
Page 15 and 16: SOFT DRINKS No vehicle is too small
Page 17 and 18: GLASS/PET Chopping and Changing Gla
Page 19 and 20: GLASS/PET New RefPET Plant in the C
Page 21 and 22: CANS Photo: The Coca-Cola Company I
Page 23 and 24: CARTONS A Bottle Made of Cardboard
Page 25 and 26: LABELLING clean and dry. This enabl
Page 27 and 28: BITS & PIECES More Than Just Bottle

At the Cutting Edge of Beverage Filling - Verpackungs-Rundschau

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