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At the Cutting Edge of Beverage Filling - Verpackungs-Rundschau

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SOFT DRINKS<br />

Flexible S<strong>of</strong>t Drink Pack<br />

The Joseph Dunn Group, based in<br />

Glasgow/Scotland, recently installed<br />

two Gualapack CHP 30 fillers,<br />

along with an APV pasteuriser, to exploit<br />

<strong>the</strong> growing market for Cheerpacks in<br />

<strong>the</strong> UK. The decision to invest in <strong>the</strong><br />

Cheerpack has been rewarded with listings<br />

<strong>of</strong> <strong>the</strong> STILL brand by two UK.<br />

multiples and successes with several cash<br />

and carry groups.<br />

Gualapack asked Mr Gerard Dunn, <strong>the</strong><br />

operations director <strong>of</strong> <strong>the</strong> Joseph Dunn<br />

Group,for his views on <strong>the</strong> Cheerpack success<br />

story.<br />

According to Gerard Dunn, <strong>the</strong> Cheerpack<br />

is one <strong>of</strong> <strong>the</strong> most innovative s<strong>of</strong>t<br />

drinks packs on <strong>the</strong> market; it provides an<br />

immediate and strong point <strong>of</strong> differentiation<br />

when compared with o<strong>the</strong>r packag-<br />

Breaking <strong>the</strong> Ice<br />

Lawson Mardon Packaging – Flexibles has<br />

produced a new stand-up pouch for readymixed<br />

freezer cocktails from United Distillers.The<br />

freezer cocktails are sold in liquid<br />

form and frozen at home to produce<br />

crushed-ice style drinks.<br />

Consumer convenience, shelf life at<br />

ambient temperature and a strong visual<br />

appearance were <strong>the</strong> criteria set for <strong>the</strong><br />

packaging. LMP-Flexibles met <strong>the</strong>se with<br />

<strong>the</strong> 250 ml, three-dimensional stand-up<br />

pouch which is formed and filled on a<br />

Hoeller packaging machine.<br />

ing formats. Consumers like <strong>the</strong> pack’s<br />

recloseable feature and <strong>the</strong> fact that it is<br />

unbreakable. In addition, <strong>the</strong> s<strong>of</strong>t feel <strong>of</strong><br />

<strong>the</strong> pack appeals to <strong>the</strong> <strong>of</strong>ten overlooked<br />

tactile sense.<br />

Realising <strong>the</strong> Cheerpack’s excellent<br />

potential for graphics, <strong>the</strong> Still brand was<br />

designed to make full use <strong>of</strong> <strong>the</strong> excellent<br />

reproduction that gravure print <strong>of</strong>fered,<br />

Mr Dunn commented. “Retailers in <strong>the</strong><br />

UK. are looking for innovative products<br />

in what is a competitive market sector.<br />

Cheerpack’s futuristic appearance,<br />

coupled with <strong>the</strong> fresh, thirst-quenching<br />

Still drinks developed by Joseph Dunn,<br />

meet this requirement”, he said.<br />

The Cheerpack is filled using two Gualapack<br />

CHP 30 fillers supplied with pasteurised<br />

product from <strong>the</strong> APV pasteur-<br />

The pouch, which freezes within three<br />

to four hours, is composed <strong>of</strong> a four-ply<br />

iser. Processing and filling equipment is<br />

located within a modern purpose-built<br />

bottling hall. CHP 30 fillers are efficient,<br />

operator-friendly and easy to mantain.<br />

Gualapack has supplied over 100 fillers<br />

world-wide and operates a comprehensive<br />

technical assistance service for its<br />

partners.<br />

“The Joseph Dunn Group may be one<br />

<strong>of</strong> Gualapack’s newest partners but <strong>the</strong><br />

relationship is one which is beginning<br />

to show positive results through close<br />

co-operation. Future prospects for <strong>the</strong><br />

Cheerpack are encouraging and <strong>the</strong> Joseph<br />

Dunn Group will continue to invest<br />

to support <strong>the</strong> Cheerpack’s bright future,”<br />

Mr Dunn concluded. ❐<br />

laminate with aluminium foil as a primary<br />

barrier. An inner heat seal ply <strong>of</strong> polyethylene<br />

was chosen to give secure liquidtight<br />

seals and additional strength and<br />

stability is achieved through <strong>the</strong> use <strong>of</strong> a<br />

second polyester film between <strong>the</strong> aluminium<br />

foil and polyethylene. Residual<br />

oxygen level <strong>of</strong> <strong>the</strong> laminate is controlled<br />

to achieve a minimum shelf life <strong>of</strong> twelve<br />

months.<br />

A refrigerator door decorated with<br />

magnets is depicted on <strong>the</strong> front <strong>of</strong> <strong>the</strong><br />

pouch; <strong>the</strong>se graphics are achieved by reverse<br />

printing polyester in seven-colour<br />

gravure. ❐<br />

VR <strong>Beverage</strong> Packaging 1997 19

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