At the Cutting Edge of Beverage Filling - Verpackungs-Rundschau
At the Cutting Edge of Beverage Filling - Verpackungs-Rundschau
At the Cutting Edge of Beverage Filling - Verpackungs-Rundschau
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SOFT DRINKS<br />
Flexible S<strong>of</strong>t Drink Pack<br />
The Joseph Dunn Group, based in<br />
Glasgow/Scotland, recently installed<br />
two Gualapack CHP 30 fillers,<br />
along with an APV pasteuriser, to exploit<br />
<strong>the</strong> growing market for Cheerpacks in<br />
<strong>the</strong> UK. The decision to invest in <strong>the</strong><br />
Cheerpack has been rewarded with listings<br />
<strong>of</strong> <strong>the</strong> STILL brand by two UK.<br />
multiples and successes with several cash<br />
and carry groups.<br />
Gualapack asked Mr Gerard Dunn, <strong>the</strong><br />
operations director <strong>of</strong> <strong>the</strong> Joseph Dunn<br />
Group,for his views on <strong>the</strong> Cheerpack success<br />
story.<br />
According to Gerard Dunn, <strong>the</strong> Cheerpack<br />
is one <strong>of</strong> <strong>the</strong> most innovative s<strong>of</strong>t<br />
drinks packs on <strong>the</strong> market; it provides an<br />
immediate and strong point <strong>of</strong> differentiation<br />
when compared with o<strong>the</strong>r packag-<br />
Breaking <strong>the</strong> Ice<br />
Lawson Mardon Packaging – Flexibles has<br />
produced a new stand-up pouch for readymixed<br />
freezer cocktails from United Distillers.The<br />
freezer cocktails are sold in liquid<br />
form and frozen at home to produce<br />
crushed-ice style drinks.<br />
Consumer convenience, shelf life at<br />
ambient temperature and a strong visual<br />
appearance were <strong>the</strong> criteria set for <strong>the</strong><br />
packaging. LMP-Flexibles met <strong>the</strong>se with<br />
<strong>the</strong> 250 ml, three-dimensional stand-up<br />
pouch which is formed and filled on a<br />
Hoeller packaging machine.<br />
ing formats. Consumers like <strong>the</strong> pack’s<br />
recloseable feature and <strong>the</strong> fact that it is<br />
unbreakable. In addition, <strong>the</strong> s<strong>of</strong>t feel <strong>of</strong><br />
<strong>the</strong> pack appeals to <strong>the</strong> <strong>of</strong>ten overlooked<br />
tactile sense.<br />
Realising <strong>the</strong> Cheerpack’s excellent<br />
potential for graphics, <strong>the</strong> Still brand was<br />
designed to make full use <strong>of</strong> <strong>the</strong> excellent<br />
reproduction that gravure print <strong>of</strong>fered,<br />
Mr Dunn commented. “Retailers in <strong>the</strong><br />
UK. are looking for innovative products<br />
in what is a competitive market sector.<br />
Cheerpack’s futuristic appearance,<br />
coupled with <strong>the</strong> fresh, thirst-quenching<br />
Still drinks developed by Joseph Dunn,<br />
meet this requirement”, he said.<br />
The Cheerpack is filled using two Gualapack<br />
CHP 30 fillers supplied with pasteurised<br />
product from <strong>the</strong> APV pasteur-<br />
The pouch, which freezes within three<br />
to four hours, is composed <strong>of</strong> a four-ply<br />
iser. Processing and filling equipment is<br />
located within a modern purpose-built<br />
bottling hall. CHP 30 fillers are efficient,<br />
operator-friendly and easy to mantain.<br />
Gualapack has supplied over 100 fillers<br />
world-wide and operates a comprehensive<br />
technical assistance service for its<br />
partners.<br />
“The Joseph Dunn Group may be one<br />
<strong>of</strong> Gualapack’s newest partners but <strong>the</strong><br />
relationship is one which is beginning<br />
to show positive results through close<br />
co-operation. Future prospects for <strong>the</strong><br />
Cheerpack are encouraging and <strong>the</strong> Joseph<br />
Dunn Group will continue to invest<br />
to support <strong>the</strong> Cheerpack’s bright future,”<br />
Mr Dunn concluded. ❐<br />
laminate with aluminium foil as a primary<br />
barrier. An inner heat seal ply <strong>of</strong> polyethylene<br />
was chosen to give secure liquidtight<br />
seals and additional strength and<br />
stability is achieved through <strong>the</strong> use <strong>of</strong> a<br />
second polyester film between <strong>the</strong> aluminium<br />
foil and polyethylene. Residual<br />
oxygen level <strong>of</strong> <strong>the</strong> laminate is controlled<br />
to achieve a minimum shelf life <strong>of</strong> twelve<br />
months.<br />
A refrigerator door decorated with<br />
magnets is depicted on <strong>the</strong> front <strong>of</strong> <strong>the</strong><br />
pouch; <strong>the</strong>se graphics are achieved by reverse<br />
printing polyester in seven-colour<br />
gravure. ❐<br />
VR <strong>Beverage</strong> Packaging 1997 19