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At the Cutting Edge of Beverage Filling - Verpackungs-Rundschau

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CARTONS<br />

A Bottle Made <strong>of</strong> Cardboard<br />

It is made <strong>of</strong> laminated cardboard, like<br />

a traditional milk container, but it is<br />

bottle-shaped and has a screw cap. It’s<br />

a new, patented container designed by<br />

Italpak, who also sells <strong>the</strong> machine to<br />

build, fill and close <strong>the</strong> new container<br />

which has generated great interest among<br />

large companies in <strong>the</strong> food, detergent<br />

and cosmetic markets.<br />

The Pack<br />

To combine <strong>the</strong> advantages <strong>of</strong> <strong>the</strong> traditional<br />

laminated cardboard container and<br />

<strong>the</strong> PET bottle – this was <strong>the</strong> philosophy<br />

behind <strong>the</strong> new container which Modenabased<br />

Italpak introduced at Ipack-Ima<br />

1997. Italpak created both <strong>the</strong> pack, called<br />

“Self Closing”, and <strong>the</strong> machine needed to<br />

produce, fill and close it.<br />

Being made <strong>of</strong> laminated cardboard,<br />

Self Closing can be regarded as an evolution<br />

<strong>of</strong> <strong>the</strong> traditional container which<br />

Tetrapack made so successful in <strong>the</strong> milk<br />

market. The most important innovations<br />

in <strong>the</strong> new pack are <strong>the</strong> bottle-like shape<br />

and <strong>the</strong> bottle-like outlet with screw cap.<br />

In addition a tremendous improvement in<br />

flexibility has been achieved. The user can<br />

choose among three different shapes<br />

(square/rectangular, round or oval base)<br />

and among sizes ranging from 10 millilitres<br />

to 2 litres. This means that Self Closing<br />

can be used for a much wider range <strong>of</strong><br />

products, not only in <strong>the</strong> food market but<br />

also in <strong>the</strong> detergent and cosmetic sectors<br />

and many o<strong>the</strong>rs besides, e.g. engine<br />

oil packaging. An aluminium seal can be<br />

placed under <strong>the</strong> screw cap to prevent<br />

tampering. Fur<strong>the</strong>rmore, <strong>the</strong> container<br />

can be produced without an outlet,for use<br />

in <strong>the</strong> packaging <strong>of</strong> liquid and non-liquid<br />

food, such as fresh cheese or yoghurt.<br />

Compared to <strong>the</strong> traditional laminated<br />

cardboard container, Self Closing is easier<br />

to open and re-close, ensuring hermetic<br />

re-closability. It also allows for <strong>the</strong> contents<br />

to be poured until <strong>the</strong> last drop.<br />

Compared to <strong>the</strong> PET bottle, Self Closing<br />

is probably less expensive, needs no label<br />

and <strong>of</strong>fers <strong>the</strong> entire pack surface for printing<br />

and design.<br />

Patented world-wide, <strong>the</strong> new container<br />

was invented by Giordano Magnoni,<br />

owner <strong>of</strong> Italpak and a veteran <strong>of</strong> <strong>the</strong> packaging<br />

industry. “We really believe Self<br />

Closing is a big breakthrough in <strong>the</strong> world<br />

packaging arena,<strong>of</strong>fering something really<br />

new to a market which is always seeking<br />

new ideas,“ Mr Magnoni said. “We have<br />

already received a lot <strong>of</strong> interest from major<br />

food, cosmetic and chemical companies,<br />

<strong>the</strong>re we expect a big success<br />

world-wide”.<br />

The Machine<br />

The inventor <strong>of</strong> a new pack has a range <strong>of</strong><br />

options which include selling <strong>the</strong> patent<br />

and selling <strong>the</strong> right to produce <strong>the</strong> new<br />

package under licence agreements. Italpack<br />

is seeking to sell to each user <strong>the</strong><br />

special machine needed to build,fill,close<br />

and seal <strong>the</strong> new container. The machine<br />

was also designed by Italpak and it too is<br />

an innovation. Italpak had to satisfy several<br />

specific requirements in order to produce<br />

<strong>the</strong> special bottle-like shape <strong>of</strong> Self<br />

Closing and solder <strong>the</strong> outlet part on top<br />

<strong>of</strong> it. A prototype <strong>of</strong> <strong>the</strong> machine was<br />

exhibited at <strong>the</strong> last Ipack-Ima show in Milan<br />

and serial production can now commence.<br />

Production speeds <strong>of</strong> 3600 pieces<br />

per hour can be achieved with <strong>the</strong> machine<br />

whereby higher speeds are possible<br />

if a customer so wishes. The machine can<br />

be adapted to run in antiseptic conditions,<br />

it is easy to clean and has a<br />

relatively small footprint. Italpak declined<br />

to disclose <strong>the</strong> particular features <strong>of</strong> <strong>the</strong><br />

machine.<br />

Giordano Magnoni, who founded Italpak<br />

in 1984, keeps information on <strong>the</strong><br />

company very close to his chest and declined<br />

to disclose details on company revenue<br />

or size <strong>of</strong> workforce. Up until now, Italpak<br />

has been a supplier <strong>of</strong> packaging<br />

services, i.e. producing and filling sachets<br />

for free samples or single portions <strong>of</strong><br />

sauces, etc. As part <strong>of</strong> this activity, <strong>the</strong><br />

company has already developed o<strong>the</strong>r innovative<br />

containers, for example Brovit,<br />

and has built packaging machines for <strong>the</strong>ir<br />

own internal use. Clearly, large-scale sale<br />

<strong>of</strong> <strong>the</strong> new machine to multinational companies<br />

would mean a big change in activities<br />

for Italpak and would require <strong>the</strong> reinforcement<br />

<strong>of</strong> <strong>the</strong> sales and after-sale<br />

service divisions.“We are aware <strong>of</strong> this and<br />

we are already addressing <strong>the</strong>se needs<br />

through initiatives which at present I cannot<br />

disclose,” Mr Magnoni said.<br />

Roberto Frazzoli<br />

26 VR <strong>Beverage</strong> Packaging 1997

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