At the Cutting Edge of Beverage Filling - Verpackungs-Rundschau
At the Cutting Edge of Beverage Filling - Verpackungs-Rundschau
At the Cutting Edge of Beverage Filling - Verpackungs-Rundschau
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CARTONS<br />
A Bottle Made <strong>of</strong> Cardboard<br />
It is made <strong>of</strong> laminated cardboard, like<br />
a traditional milk container, but it is<br />
bottle-shaped and has a screw cap. It’s<br />
a new, patented container designed by<br />
Italpak, who also sells <strong>the</strong> machine to<br />
build, fill and close <strong>the</strong> new container<br />
which has generated great interest among<br />
large companies in <strong>the</strong> food, detergent<br />
and cosmetic markets.<br />
The Pack<br />
To combine <strong>the</strong> advantages <strong>of</strong> <strong>the</strong> traditional<br />
laminated cardboard container and<br />
<strong>the</strong> PET bottle – this was <strong>the</strong> philosophy<br />
behind <strong>the</strong> new container which Modenabased<br />
Italpak introduced at Ipack-Ima<br />
1997. Italpak created both <strong>the</strong> pack, called<br />
“Self Closing”, and <strong>the</strong> machine needed to<br />
produce, fill and close it.<br />
Being made <strong>of</strong> laminated cardboard,<br />
Self Closing can be regarded as an evolution<br />
<strong>of</strong> <strong>the</strong> traditional container which<br />
Tetrapack made so successful in <strong>the</strong> milk<br />
market. The most important innovations<br />
in <strong>the</strong> new pack are <strong>the</strong> bottle-like shape<br />
and <strong>the</strong> bottle-like outlet with screw cap.<br />
In addition a tremendous improvement in<br />
flexibility has been achieved. The user can<br />
choose among three different shapes<br />
(square/rectangular, round or oval base)<br />
and among sizes ranging from 10 millilitres<br />
to 2 litres. This means that Self Closing<br />
can be used for a much wider range <strong>of</strong><br />
products, not only in <strong>the</strong> food market but<br />
also in <strong>the</strong> detergent and cosmetic sectors<br />
and many o<strong>the</strong>rs besides, e.g. engine<br />
oil packaging. An aluminium seal can be<br />
placed under <strong>the</strong> screw cap to prevent<br />
tampering. Fur<strong>the</strong>rmore, <strong>the</strong> container<br />
can be produced without an outlet,for use<br />
in <strong>the</strong> packaging <strong>of</strong> liquid and non-liquid<br />
food, such as fresh cheese or yoghurt.<br />
Compared to <strong>the</strong> traditional laminated<br />
cardboard container, Self Closing is easier<br />
to open and re-close, ensuring hermetic<br />
re-closability. It also allows for <strong>the</strong> contents<br />
to be poured until <strong>the</strong> last drop.<br />
Compared to <strong>the</strong> PET bottle, Self Closing<br />
is probably less expensive, needs no label<br />
and <strong>of</strong>fers <strong>the</strong> entire pack surface for printing<br />
and design.<br />
Patented world-wide, <strong>the</strong> new container<br />
was invented by Giordano Magnoni,<br />
owner <strong>of</strong> Italpak and a veteran <strong>of</strong> <strong>the</strong> packaging<br />
industry. “We really believe Self<br />
Closing is a big breakthrough in <strong>the</strong> world<br />
packaging arena,<strong>of</strong>fering something really<br />
new to a market which is always seeking<br />
new ideas,“ Mr Magnoni said. “We have<br />
already received a lot <strong>of</strong> interest from major<br />
food, cosmetic and chemical companies,<br />
<strong>the</strong>re we expect a big success<br />
world-wide”.<br />
The Machine<br />
The inventor <strong>of</strong> a new pack has a range <strong>of</strong><br />
options which include selling <strong>the</strong> patent<br />
and selling <strong>the</strong> right to produce <strong>the</strong> new<br />
package under licence agreements. Italpack<br />
is seeking to sell to each user <strong>the</strong><br />
special machine needed to build,fill,close<br />
and seal <strong>the</strong> new container. The machine<br />
was also designed by Italpak and it too is<br />
an innovation. Italpak had to satisfy several<br />
specific requirements in order to produce<br />
<strong>the</strong> special bottle-like shape <strong>of</strong> Self<br />
Closing and solder <strong>the</strong> outlet part on top<br />
<strong>of</strong> it. A prototype <strong>of</strong> <strong>the</strong> machine was<br />
exhibited at <strong>the</strong> last Ipack-Ima show in Milan<br />
and serial production can now commence.<br />
Production speeds <strong>of</strong> 3600 pieces<br />
per hour can be achieved with <strong>the</strong> machine<br />
whereby higher speeds are possible<br />
if a customer so wishes. The machine can<br />
be adapted to run in antiseptic conditions,<br />
it is easy to clean and has a<br />
relatively small footprint. Italpak declined<br />
to disclose <strong>the</strong> particular features <strong>of</strong> <strong>the</strong><br />
machine.<br />
Giordano Magnoni, who founded Italpak<br />
in 1984, keeps information on <strong>the</strong><br />
company very close to his chest and declined<br />
to disclose details on company revenue<br />
or size <strong>of</strong> workforce. Up until now, Italpak<br />
has been a supplier <strong>of</strong> packaging<br />
services, i.e. producing and filling sachets<br />
for free samples or single portions <strong>of</strong><br />
sauces, etc. As part <strong>of</strong> this activity, <strong>the</strong><br />
company has already developed o<strong>the</strong>r innovative<br />
containers, for example Brovit,<br />
and has built packaging machines for <strong>the</strong>ir<br />
own internal use. Clearly, large-scale sale<br />
<strong>of</strong> <strong>the</strong> new machine to multinational companies<br />
would mean a big change in activities<br />
for Italpak and would require <strong>the</strong> reinforcement<br />
<strong>of</strong> <strong>the</strong> sales and after-sale<br />
service divisions.“We are aware <strong>of</strong> this and<br />
we are already addressing <strong>the</strong>se needs<br />
through initiatives which at present I cannot<br />
disclose,” Mr Magnoni said.<br />
Roberto Frazzoli<br />
26 VR <strong>Beverage</strong> Packaging 1997