At the Cutting Edge of Beverage Filling - Verpackungs-Rundschau

Tear and stack
DESIGN
Travel bottle – handy for trips
A 50 cl “travel” bottle with a shape that
allows it to be easily inserted and transported
inside a bag or pocket without risk
of deformation, filling the functional gap
of the current containers of the same shape
devised for the same purpose. To improve
its stability Travel Bottle can be
placed horizontally on the supporting surface;
this is why the bottle has a series of
ridges on its side that also help increase
resistance.
A water bottle-type top as in the most
recent proposals presented on the American
market guarantees maximum functionality
during consumption.
Easy stacking
Flexsport – water to wear
This project was created to offer sport enthusiasts
a comfortable, flexible, disposable
container for mineral water that can
be “worn” during work-outs.The container,
made from heatformed film that is subsequently
sealed, is transparent and fitted
with a reclosable doser-dispenser. Polyethylene,
polypropylene – to increase the
barrier properties – and polypropylene
and EVOH polylaminate film can be used;
the icons in relief are photoengraved in
the moulding phase.
Export- Horeca – the shape
Some proposals aimed at specific targets
where shape, appeal and ergonomics are
the key features. The bottles has no ridging
given that the material is used in
greater thickness than other containers on
the market and the sinuous shape of the
container evokes the concept of water as
an element. In other examples emphasis
has been laid on the design of the surface
texture, adding only simple ergonomic
modifications to the section of the traditional
bottle. The idea of adopting metal
crown caps for catering where reclosability
of the bottles is not necessary is also
being considered.
On-line pack – the handiest load
The common layout of bottle packs in two
parallel lines of three units placed sideby-side
puts a lot of strain on the arm and
shoulder muscles, while the pack interferes
with leg movement when walking .
On-line pack offers an alternative solution
with the blistering of bottles placed horizontally
on top of each other lying parallel
to the ground with a handle at the top.
Building blocks
Space saver
The arm used to carry it extends along the
body in a natural position, thus strain is
considerbly reduced. A further advantage
is that you do not have to stoop to lift the
pack when it is set out vertically.
A five unit pack is suggested even if the
system would be equally effective with six
bottles, in this case reaching a maximum
height of 48 cm and therefore easily transportable
by someone who is 1.55 m tall.
The conformation just described though
offers limited stability of the pack on pallets
or on salespoint shelves; here low
cost joins can be adopted for joining the
packs side-by-side.like cardboard and collar
tabs. ❐
Excepts from an article which first appeared in issue 3/97 of
“Italia Imballagio”
Shape, appeal, ergonomics
10 VR Beverage Packaging 1997