Secrets of the eBay

CHAPTER 4: Think and Act Like a Businessperson 87
American, they love you. They show you the town, they take care of
you.” In other words, it might seem intimidating to turn to such a faraway
country for merchandise, but give it a try: you just might get the red carpet
treatment.
“Most of the Profit Is in the Shipping and Handling”
Everyone sells on eBay to make a profit: buy low and sell high is the
operative strategy. In Chapter 3, you met two PowerSellers who have no
problem with that working philosophy, because their merchandise sells for
hundreds or even thousands of dollars. But Alan Warshauer’s case is much
different. He sells very inexpensive items. The single Piglet charm shown in
Figure 4-7 only has a Buy It Now price of $3.50. How does he maintain his
PowerSeller status?
FIGURE 4-7 Shipping and handling can help make selling low-priced
items worthwhile.