Secrets of the eBay

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CHAPTER 8: Provide Instant and Personalized Service 165 3. Your browser jumps from eBay to the PayPal site. Sign in with your password on the PayPal – Print Shipping Label page (your PayPal username is already filled in) and click Continue. 4. A page with the heading U.S. Postal Service – Print Your Label appears. Fill out the form on this page (see below) by choosing the service (Priority Mail, Express Mail, Parcel Post, Media Mail, and so on), entering the weight of the package, specifying whether or not you want insurance, and whether or not you want to send the recipient an e-mail message. Then click Continue. The form you fill out to create your label also points out that delivery confirmation is free—one of the advantages of printing out your own label and postage online. 5. The U.S. Postal Service Shipping Confirmation page appears. Review the information displayed on this page and click Pay and Continue. 6. A page entitled U.S. Postal Service Shipping Label Completed appears. Another window with the heading Print Postage appears. Click Print Label. (continued)
166 Secrets of the eBay Millionaires 7. A dialog box appears asking you to confirm that the label printed correctly. Don’t click OK as yet; the label hasn’t been printed. After this dialog box appears, your computer’s standard Print dialog box appears. Click OK to actually print the label. 8. When the label has been printed, click OK to close the confirmation dialog box and return to the U.S. Postal Service Shipping Confirmation page. You can now click your browser’s Back button to return to eBay and print another label if you need to. The key to printing your own postage, of course, is having an accurate postal scale. If you don’t estimate your postage accurately—or if you underestimate it substantially—you run the risk of having one of your buyers be asked to pay for insufficient postage. eBay is the best place to get a postal scale; you can find one for less than $20. Once you can accurately weigh your packages, you can print out the right postage and drop them off at the mail slot without having to wait in line—or leave them at the “back door” delivery area, as with my local post office. “It’s Hard to Sell Items If People Can’t See a Good Picture of Them” I can (and do) include as many details as I can in my own descriptions and in the answers I provide to prospective bidders. I go through a lot of effort to include several views of an item, including close-ups taken with my digital camera’s macro (close-up) feature. I am pleased when the effort pays off; as I was writing this chapter, I received the following comment from a buyer: "There is nothing I like better than an eBay seller who takes the time (and expense) to give good pictures, like you did. That makes it so nice for the buyers. I'm sure it makes the items sell for more." There’s no substitute for photos. When buyers can’t meet you face to face, they need to see things close up for themselves. In her own descriptions, Marjie provides at least two images of each item. One is a medium shot of the item that can be used at the top of the description and in the storefront photo (the small version of the image that appears at the front of her eBay Store). The other is a close-up that shows the item in greater detail. Close-ups are part of good customer service: by including them, you are providing your bidders with exactly what they want. The key to obtaining good, sharp close-ups of your merchandise is to use a good digital camera with a macro function. When you’re shopping for cameras, be sure to ask the salesperson about this function, or look up a set of specifications that indicates how close the camera can focus when in macro mode. A rating of 1–2" would ensure wellfocused close-ups.
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Secrets of the eBay ® Millionaires
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To the many eBay members who have h
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For more information about this tit
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Contents vii CHAPTER 5 Identify Sou
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Contents ix “Having a Good Reputa
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Acknowledgments The very existence
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Introduction xiii Chapter 3, “Con
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Chapter 1 From Penniless to PowerSe
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CHAPTER 1: From Penniless to PowerS
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Chapter 2 Establishing Your Identit
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CHAPTER 2: Establishing Your Identi
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Chapter 3 Connect with Your Custome
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“If You’re Going to Sell for a
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CHAPTER 3: Connect with Your Custom
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● Each of the items sold on the s
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Ready Medical frequently mentions i
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Chapter 4 Think and Act Like a Busi
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CHAPTER 4: Think and Act Like a Bus
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Chapter 5 Identify Sources of Merch
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put on eBay.” The difference betw
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CHAPTER 5: Identify Sources of Merc
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“People Call Me to Say, ‘Are Yo
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een taken professionally come from
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had to adapt quickly themselves. In
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Chapter 6 Reach the Widest Possible
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markets within 15 miles of Charlott
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“We Are Plugged in Directly to eB
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CHAPTER 11: Automate to Ramp Up Sal
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Business name Jake’s Dog House Se
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company’s Marketplace Manager pac
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● Extensive customer service info
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“There really aren’t that many
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● Don’t purchase merchandise fr
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Appendix A Web Resources for PowerS
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Appendix A: Web Resources for Power
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There are no images, very little sp
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Appendix B Becoming an eBay Million
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Appendix B: Becoming an eBay Millio
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A About Me pages, 36, 37, 38, 79, 2
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customers abusive, 148-153 acquirin
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iSold It, 142 ISPs (Internet Servic
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information on, 232 motivation, 3,
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shoe business, 134-140 Shoetime, 13
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