Secrets of the eBay

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To the many eBay members who have helped me change my life for the better and helped me along the way, and to my daughters Lucy and Zosia.
About the Author Greg Holden has been hunting down and reselling collectibles, unusual items, and antiques for much of his adult life. Greg has written more than 30 books on computers and the Internet, including How to Do Everything with Your eBay Business, Second Edition; Collector’s Guide to eBay; and, most recently, Fundraising on eBay®: How to Raise Big Money on the World’s Greatest Online Marketplace (with Jill Finlayson). He is acknowledged as one of the top book authors and experts writing about eBay. He is an accomplished eBay seller and a frequent contributor to the AuctionBytes web site (http://www.auctionbytes.com). Before becoming an author, Greg worked for more than 12 years at a well-known nonprofit institution, the University of Chicago, as an editor and publications manager. Copyright © 2006 by McGraw-Hill Companies. Click here for terms of use.
Page 2 and 3: Secrets of the eBay ® Millionaires
Page 6 and 7: For more information about this tit
Page 8 and 9: Contents vii CHAPTER 5 Identify Sou
Page 10 and 11: Contents ix “Having a Good Reputa
Page 12 and 13: Acknowledgments The very existence
Page 14 and 15: Introduction xiii Chapter 3, “Con
Page 16 and 17: Chapter 1 From Penniless to PowerSe
Page 18 and 19: CHAPTER 1: From Penniless to PowerS
Page 42 and 43: Chapter 2 Establishing Your Identit
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CHAPTER 2: Establishing Your Identi
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Chapter 3 Connect with Your Custome
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“If You’re Going to Sell for a
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CHAPTER 3: Connect with Your Custom
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● Each of the items sold on the s
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Ready Medical frequently mentions i
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Chapter 4 Think and Act Like a Busi
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CHAPTER 4: Think and Act Like a Bus
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Chapter 5 Identify Sources of Merch
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put on eBay.” The difference betw
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CHAPTER 5: Identify Sources of Merc
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“People Call Me to Say, ‘Are Yo
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een taken professionally come from
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had to adapt quickly themselves. In
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Chapter 6 Reach the Widest Possible
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CHAPTER 6: Reach the Widest Possibl
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Search terms entered here CHAPTER 6
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Chapter 7 Diversify Your Business P
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his situation now: “I could eithe
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“It’s kind of like Filene’s B
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CHAPTER 7: Diversify Your Business
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Lessons Learned in This Chapter ●
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Chapter 8 Provide Instant and Perso
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Business name Abovethemall Seller n
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Comment Learning Point “Super fas
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CHAPTER 8: Provide Instant and Pers
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Chapter 9 Build a Good Reputation C
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Business name Blueberry Boutique Se
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place for buyers,” he comments.
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CHAPTER 9: Build a Good Reputation
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“Go on Discussion Boards and Real
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“I Had a Lot of Customers Already
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“I Can Walk a Hundred Yards to My
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“If One Person Leaves Me Negative
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Chapter 10 Acquire and Keep Your Cu
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CHAPTER 10: Acquire and Keep Your C
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● Gives them new reasons to visit
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Chapter 11 Automate to Ramp Up Sale
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markets within 15 miles of Charlott
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“We Are Plugged in Directly to eB
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CHAPTER 11: Automate to Ramp Up Sal
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Business name Jake’s Dog House Se
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company’s Marketplace Manager pac
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● Extensive customer service info
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“There really aren’t that many
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● Don’t purchase merchandise fr
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Appendix A Web Resources for PowerS
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Appendix A: Web Resources for Power
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There are no images, very little sp
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Appendix B Becoming an eBay Million
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Appendix B: Becoming an eBay Millio
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A About Me pages, 36, 37, 38, 79, 2
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customers abusive, 148-153 acquirin
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iSold It, 142 ISPs (Internet Servic
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information on, 232 motivation, 3,
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shoe business, 134-140 Shoetime, 13
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Secrets of the eBay

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