Secrets of the eBay

202 Secrets of the eBay Millionaires
FIGURE 10-4 Rather than mailing out a newsletter, this seller
publishes a blog online.
“I was not trying to take advantage of 9/11 but, in early 2002, I had a lot
of people requesting materials with a patriotic theme,” says McCullough.
“I would write the descriptions, some more detailed than others, and came up
with a set of 1 ½-inch squares, using as many as 34 colors. We blast e-mailed
an announcement to a list of about 3,000 to 4,000 people. Over the next couple
of days, we were getting a hit every eight seconds on our web site, and we
were selling one kit every eight minutes.”
Today, the Creative Paper web site promotes another set of paper that’s
intended for a special purpose—a wedding. Sets of translucent vellum paper
can be used for wedding announcements, invitations, and programs. Other
sets of papers target scrapbookers who are interested in Victorian designs or
papers with flowers or fruit printed on them.