Secrets of the eBay

232 Secrets of the eBay Millionaires
One of the things that makes PowerSellers successful is the fact that they
don’t try to do everything on their own. In order to sell at volume and make
a profit, they know they need help. Sometimes, help comes in the form
of software they use to keep track of what’s been sold and what steps in
a transaction need to be completed. Sometimes, they hire employees. But
just as often, they know where to turn on the Internet. The following set of
resources has been compiled from talking to PowerSellers featured in this
and other books; these resources include web sites and other tools that can
help any eBay member sell smarter and more efficiently, no matter what
level they’re at.
Resources on eBay
The logical place to start, when it comes to finding out how to be a PowerSeller,
is eBay itself. The following pages on eBay’s voluminous web site will give
you some good starting points.
eBay Keywords
http://buy.ebay.com and https://ebay.admarketplace.net
There are two different eBay Keywords pages, and each brings
a different benefit to sellers. The first page (http://buy.ebay.com) gives you
an alphabetical list of terms that members have searched for recently on
eBay. If you include the same keywords in your descriptions, the chances of
having your sales turn up in search results goes up. The other URL (https://
ebay.admarketplace.net) takes you to the eBay Keywords program, which
lets you place bids on keywords; if you place the high bid and someone
searches for your chosen word, an ad you create will appear at the top of the
eBay search results. The ad can lead to your eBay Store.
PowerSeller Information
http://pages.ebay.com/services/buyandsell/powerseller/
You’ll find criteria for earning the PowerSeller designation, as well
as benefits for being admitted to the program. You’ll also find back issues
of the eBay PowerSeller’s newsletter. The back issues only go up to June
2002, but they still contain tips and articles that are relevant to anyone who
wants to obtain the coveted PowerSeller designation.
“What’s Hot” Lists
http://pages.ebay.com/sellercentral/whatshot.html
eBay’s Seller Central area (http://pages.ebay.com/sellercentral/)
provides general information on best practices and news for eBay sellers.