Secrets of the eBay

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iSold It, 142 ISPs (Internet Service Providers), 36 J Jake’s Dog House, 220–228 Jekyll and Hyde’s Laboratory, 12 jewelry sales, 28–41 Juneau, Jeff, 46 K Karen Hill Tribe, 28–41 Karpin-Hobbs, Jennifer, 12 Katrina disaster relief, 140 keyword searches, 61–63, 224 keywords attracting buyers with, 118–119 choice of, 120 eBay Keywords, 119–122, 232 fi nding, 61–63 Google and, 63 purchasing, 119–121, 122 Korea, goods from, 83 Kovels’ Online Antiques and Collectibles Price Guide, 79 Kriele, Mimi, 12 L labels, printing, 164–166 layouts, web, 98–100, 129 Leahy, Phil, 2–9 Levitt, Debbie, 103 liability insurance, 145 Liberty Mutual insurance surety bond, 183 Limited Liability Company (LLC), 41 links, 215, 225, 226 liquidation merchandise, 122–123, 211 listings. See also auctions descriptions. See descriptions driving visitors to store with, 119 template design, 103–106 LLC (Limited Liability Company), 41 loans, obtaining, 110 logos cost of, 163 designing, 103–106, 127, 128 example of, 162 purpose of, 163 M mailing lists, 39–40 mailing services, 164, 218. See also shipping/shipments malls, 111 management software, 35, 192, 222–223 Mandel, Ben, 173–178 market research, 55 marketing. See also advertising cross-promoting, 106, 107, 203–211, 246 drop-off stores, 145 newsletters, 39–40 tips for, 246 via e-mail, 59, 198–201 Marketplace, 227 Marketworks, 8–9, 35, 36, 105, 177, 182, 192, 234 Marlatt, Scott, 12 Mayer, Amy, 140–154 McCullough, Jeff, 196–203 medical equipment, 61–62 MemoryQueens, 106–111 merchandise. See also specifi c product types becoming familiar with, 65–66 branding, 62–63, 182, 224 collectibles, 23, 60–61, 244 descriptions. See descriptions everyday, 9–10, 60–61 examples of, 11–13 fi nding items to sell. See product sources hard-to-fi nd, 60–61 high-priced, 52–61 holiday-related, 201–203 international demand for, 88–89 knowledge of, 13 licensed, 222 liquidation, 122–123, 211 made in China, 83–87, 235 moving existing stock to eBay, 188–190 other places to sell, 238–239 physical location for, 66–68 pricing, 15, 52–55, 102, 217–218 purchasing, 110–111 quality of, 84–85 refunds, 193–194, 247 relisting, 97–101 researching. See research reselling, 208–209 returns, 193–194, 227, 247 seasonal, 201–203 selections, 217–218 selling what you love, 222 sources of, 82–87, 95–112, 207–208 special-occasion, 201–203 steady supply of, 243–244 storage of, 191–192 tools for fi nding/selling, 235–236 trade-ins, 208–209, 211 types of, 60–61 unique, 60–61, 217–218 used, 208–209, 211 vintage, 23 Index 253
254 Secrets of the eBay Millionaires Microsoft Money, 237 Microsoft Money 2005 web site, 237 Microsoft Small Business, 240 mission statement, 44–47 MissionFish, 125, 184 Morning Glorious Collectibles, 12 motivation, 3, 68–70 motorcycle sales, 41–48, 242 movies, sale of, 214–220 Mr. Grabber, 239 mrmodern, 24 Multistate Tax Commission, 236 My eBay Page, 36 MYOB accounting software, 237 MYOB web site, 237 N national distributors, 216–217 National Powersports Distributors, 41–48, 242 Navarro, Ellen, 140–154 Netscape Communicator, 129 Netscape Composer, 129 NetSmartz, 140, 186 New in Box (NIB), 103 New With Tag (NWT), 103 New Without Tag (NWOT), 103 newsgroups, 108 newsletters e-mail, 34, 39–40, 198–201 marketing, 39–40 PowerSellers, 232 NIB (New in Box), 103 niche, fi nding, 4–13, 242, 243 nonprofi t organizations AIDS-related, 125 donations to, 125–126 DOUA, 140 eBay Giving Works, 184 Habitat for Humanity, 140 hurricane relief, 140 NetSmartz, 140 PESA, 140 Shiana.com, 28–41 socially responsible businesses, 184–186 NWOT (New Without Tag), 103 NWT (New With Tag), 103 NYC Designs for Less, 13–20 O offi ce parks, 145 operational partners, 219 orders, including gifts with, 200–201 overseas market Chinese imports, 83–87, 235 customs issues, 84, 90 exposure to, 33 high-demand items, 88–89 Korean imports, 83 reaching overseas buyers, 25, 130–131 shipping to, 8, 33 Overstock.com, 227, 228 P packing process, 164–166, 177. See also shipping/shipments paper products, 196–203 partner, operational, 219 Patagonia, 187 payments, 22, 59, 147 PayPal, 147 PDF fi les, 35 Peachtree Accounting software, 237 pens, sale of, 10, 52–61 Perchin web site, 55–56 PESA (Professional eBay Sellers Alliance), 2, 58, 140, 186, 187, 236 philanthropy, 185–186. See also charitable organizations phone calls, 171–172 phone numbers advantages of, 68, 101, 201 listing, 111, 171–172 toll-free, 101, 201 photos. See also images clothing-related items, 101, 102, 105 disk space required for, 105 displaying with HTML code, 168–170 Gallery, 167, 168, 217 importance of, 166 of sellers, 63–64 stock, 217 storing online, 105 thumbnails, 167–170 tips for, 166–170 physical stores. See also stores competing with, 216–217 considerations, 145 customer service and, 149–154 eBay businesses leading to, 44, 47–48 expenses, 145–148 ExpressDrop, 140–154 location of, 141 opening, 140–154 state/local regulations, 142–145 supplementing with eBay, 140–141 web presence for, 221–222 pictures. See also photos HTML for displaying, 168–170 thumbnail, 167–170 warning about plagiarizing, 160 Platinum PowerSellers, 81 Points of Light Foundation, 184 Polito, Lisa, 24 Portugal, David, 144, 145, 150, 152–153 postage, printing, 164–166 postal hubs, 175 Postal Service, 91, 164–166, 173 PowerSeller designation, requirements for, 4 PowerSellers. See also sellers 12-step program for success, 241–248 best practices, 63 compared to regular sellers, 243–244 described, 4 focus of, 2
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Secrets of the eBay ® Millionaires
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To the many eBay members who have h
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For more information about this tit
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Contents vii CHAPTER 5 Identify Sou
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Contents ix “Having a Good Reputa
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Acknowledgments The very existence
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Introduction xiii Chapter 3, “Con
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Chapter 1 From Penniless to PowerSe
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CHAPTER 1: From Penniless to PowerS
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Chapter 2 Establishing Your Identit
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CHAPTER 2: Establishing Your Identi
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Chapter 3 Connect with Your Custome
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“If You’re Going to Sell for a
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CHAPTER 3: Connect with Your Custom
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● Each of the items sold on the s
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Ready Medical frequently mentions i
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Chapter 4 Think and Act Like a Busi
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CHAPTER 4: Think and Act Like a Bus
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Chapter 5 Identify Sources of Merch
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put on eBay.” The difference betw
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CHAPTER 5: Identify Sources of Merc
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“People Call Me to Say, ‘Are Yo
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een taken professionally come from
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had to adapt quickly themselves. In
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Chapter 6 Reach the Widest Possible
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CHAPTER 6: Reach the Widest Possibl
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Search terms entered here CHAPTER 6
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Chapter 7 Diversify Your Business P
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his situation now: “I could eithe
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“It’s kind of like Filene’s B
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CHAPTER 7: Diversify Your Business
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Lessons Learned in This Chapter ●
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Chapter 8 Provide Instant and Perso
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Business name Abovethemall Seller n
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Comment Learning Point “Super fas
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CHAPTER 8: Provide Instant and Pers
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Chapter 9 Build a Good Reputation C
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Business name Blueberry Boutique Se
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place for buyers,” he comments.
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CHAPTER 9: Build a Good Reputation
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“Go on Discussion Boards and Real
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“I Had a Lot of Customers Already
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“I Can Walk a Hundred Yards to My
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“If One Person Leaves Me Negative
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Chapter 10 Acquire and Keep Your Cu
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CHAPTER 10: Acquire and Keep Your C
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CHAPTER 10: Acquire and Keep Your C
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● Gives them new reasons to visit
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Page 266 and 267: customers abusive, 148-153 acquirin
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Page 272 and 273: shoe business, 134-140 Shoetime, 13
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