Secrets of the eBay

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Search terms entered here CHAPTER 6: Reach the Widest Possible Audience 121 You don’t have to rely on your own intuition when it comes to figuring out the most popular keywords that are related to the merchandise you sell. You only have to go to another eBay Keywords page (http://buy.ebay.com, shown in Figure 6-4) to make use of a form that lets you browse the most popularly used keywords by letter. “Partner with Shopping Engines to Pull People into Your eBay Store” Ron Bratt also recommends to his brokers that they pay for advertising on one of the big shopping search engines, such as BizRate (http://www .bizrate.com), Shopping.com (http://www.shopping.com), or other shopping engines to pull people into their eBay Store. On Shopping.com, High bidder for the keywords gets ad displayed at top of page FIGURE 6-3 Auction Safari and other PowerSellers gain more exposure by purchasing eBay keywords.
122 Secrets of the eBay Millionaires FIGURE 6-4 This eBay Keywords page tracks the most popular terms that people search for on the auction site. the per-click ad rates range from 10 cents to 50 cents, for instance. Bratt says it’s worth the expense. The contents of eBay Stores are automatically included in BizRate search results whether you pay for advertising or not. “Again, your insertion fee for a typical eBay Store listing is only three cents. I like BizRate because they will do all the work for you in the partnership. eBay doesn’t want to hear this, but if you build your own web site, you are able to draw traffic in through that. You don’t have to pay for clickthroughs, either. You should always try to sell worldwide. Why limit the number of clients you receive?” When you create an eBay Store, you have the option of generating an XML (Extensible Markup Language) version or “feed” of your store’s contents. You can submit a link to your XML feed to Google’s retail search arm Froogle (http://froogle.google. com) so your store’s contents can be included in Froogle search results. Find out more at https://www “We’re Going to Be Working More with Retailers” Even though he’s had some measure of success with the auction broker model, Bratt says Auction Safari is going to be changing direction in the future. Rather than working solely with individuals who try to liquidate
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Secrets of the eBay ® Millionaires
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To the many eBay members who have h
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For more information about this tit
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Contents vii CHAPTER 5 Identify Sou
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Contents ix “Having a Good Reputa
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Acknowledgments The very existence
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Introduction xiii Chapter 3, “Con
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Chapter 1 From Penniless to PowerSe
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CHAPTER 1: From Penniless to PowerS
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Chapter 2 Establishing Your Identit
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CHAPTER 2: Establishing Your Identi
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Chapter 3 Connect with Your Custome
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“If You’re Going to Sell for a
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CHAPTER 3: Connect with Your Custom
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● Each of the items sold on the s
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Ready Medical frequently mentions i
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CHAPTER 8: Provide Instant and Pers
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Chapter 9 Build a Good Reputation C
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Business name Blueberry Boutique Se
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place for buyers,” he comments.
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CHAPTER 9: Build a Good Reputation
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“Go on Discussion Boards and Real
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“I Had a Lot of Customers Already
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“I Can Walk a Hundred Yards to My
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“If One Person Leaves Me Negative
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Chapter 10 Acquire and Keep Your Cu
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CHAPTER 10: Acquire and Keep Your C
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● Gives them new reasons to visit
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Chapter 11 Automate to Ramp Up Sale
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markets within 15 miles of Charlott
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“We Are Plugged in Directly to eB
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CHAPTER 11: Automate to Ramp Up Sal
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Business name Jake’s Dog House Se
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company’s Marketplace Manager pac
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● Extensive customer service info
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“There really aren’t that many
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● Don’t purchase merchandise fr
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Appendix A Web Resources for PowerS
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Appendix A: Web Resources for Power
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There are no images, very little sp
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Appendix B Becoming an eBay Million
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Appendix B: Becoming an eBay Millio
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A About Me pages, 36, 37, 38, 79, 2
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customers abusive, 148-153 acquirin
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iSold It, 142 ISPs (Internet Servic
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information on, 232 motivation, 3,
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shoe business, 134-140 Shoetime, 13
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Secrets of the eBay

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