Secrets of the eBay

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customers abusive, 148–153 acquiring via eBay Store, 196–203 connecting with, 51–71, 244 e-mail vs. direct contact, 148–153 feedback. See feedback fi nding, 8–9, 227–228 handling, 148–153 including gifts with orders, 200–201 overseas. See international market problem, 148–153 promoting trust, 182–183 reaching widest audience, 113–131 repeat business, 18, 59, 206 respect for, 172 retaining, 9 returns, 193–194, 227, 247 trade-ins, 208–209, 211 unreasonable demands from, 148–153 customs broker, 84 customs regulations, 84, 90 customs slips, 90 Customs web site, 84 D Dallas Golf, 203–211 David T. Alexander Collectibles, 188–194 DEK Consulting, 134–140 descriptions cross-promoting other products in, 206–207, 246 See More Great Items feature, 106, 210–211 tips for, 161–162, 170–171, 210–211 warning about plagiarizing, 160 designers, 103–106 destination businesses, 141–142 DevSource, 138 DHL, 91 digital cameras, 166 Disabled Online Users Association (DOUA), 140, 158 discussion forums/groups, 65, 117, 187, 236 distributors, national, 216–217 diversifi cation, 133–155 dog accessories, 220–228 domain names, 37 donations. See charitable organizations DOUA (Disabled Online Users Association), 158 Dreamweaver, 129 DRESS SUITS, 96–106 drop-off stores advantages/disadvantages of, 144–154 burnout, 150, 152–153 considerations for, 141–142, 144 customer service and, 149–154 eSAVz, 138–140 liability insurance for, 145 locations for, 145, 152 marketing, 145 PayPal payments, 147 profi tability of, 143, 146 stolen items and, 144 type of, 145 drop-shippers, 86, 216 DVDs, sale of, 2–9, 214–220 E Ebae Sellers World, 12 eBay branding, 62–63, 182, 224 discussion groups/forums, 65, 117, 187, 236 franchises, 114–123, 138–140 identity, 27–49, 163 national convention, 114 price increases, 220 resources on, 232–233 workshops, 235 eBay brokerage, 114–123 eBay Community, 117 eBay Giving Works, 184 eBay Groups, 117 eBay Keywords, 119–122, 232. See also keywords eBay Live, 114, 220 eBay Motors, 173–178 eBay Sales Reports Discussion Board, 236 eBay Stores, 195–212. See also stores acquiring customers with, 196–203 advantages of, 18, 205–207 attracting buyers to, 118–119 cross-selling, 203–211 designing, 103–106 overseas stores, 130–131 price increases, 220 repeat buyers and, 18 searching, 224 upselling, 203–211 using multiple stores, 136–137 eBay University, 116 e-commerce hosting services, 239–240 Ecommerce-Guide web site, 83 eLance Online, 106, 163 e-mail advertising products via, 59, 198–201 announcements, 198–199 auctions about to close, 209–210 handling, 90 newsletters, 34, 39–40, 198–201 opting out, 201 spam, 201 volume of, 90 Index 251
252 Secrets of the eBay Millionaires employees benefi ts of, 218, 245 ethics of, 47 family members as, 34–35, 107–108, 218 training, 7 Endicia Internet Postage, 164 Entertainment House, 2–9 eSAVz, 134, 138–140 Ethical Technologies, 177, 233 Express Mail, 91 ExpressDrop, 140–154 F family fi nding time for, 218 stress issues and, 172–173 working with, 34–35, 107–108, 218 family businesses, 34–35, 107–108, 218 Fashion Outlet Mall, 134, 135–137 FedEx, 88, 91 feedback automatic, 192 examples of, 161 high, 10, 190 importance of, 89, 190 negative, 10, 193 number of responses, 190, 191, 193 reminding customers for, 191, 247 tips for, 188–194, 247 Feedback Forum, 160–161 feedback ratings, 10, 89, 161 Finlayson, Jill, 126 fi re insurance, 145 foreign market Chinese imports, 83–87, 235 customs issues, 84, 90 exposure to, 33 high-demand items, 88–89 Korean imports, 83 reaching overseas buyers, 25, 130–131 shipping to, 8, 33 fountain pens, 10 franchising, 114–123, 138–140 Friedman, Drew, 10, 52–61, 65, 243 Froogle, 65, 122 Fundraising with eBay, 126 G Gallery photos, 167, 168, 217 Gariss, Jonathan, 89 gifts, including with orders, 200–201 Giving Works, 125 Glacier Bay DVD, 220 Global Priority Mail, 88 golf-related products, 204–205 Google, 58, 63, 118–119 Gotham City Online, 89 H Habitat for Humanity, 140 Hardin, David, 134–140 Hardin, Lamar, 134 Harmon, Kevin, 3, 214–220 Hicks, Steve, 135 hill tribes, 28–41 hobbies, 242 holidays, 201–203 home equity loans, 110 Honesty.com, 233 Hopkins, Mike, 138 hosting services, 36, 38, 234, 239–240 hosting sites, 103 hot lists, 232–233 “How to Find Wholesalers” workshop, 235 HTML commands, 129, 168–170 Hudson, Shelly, 135, 140 Hurricane Charley, 140 I identity, 27–49, 163 images. See also photos HTML for displaying, 168–170 thumbnail, 167–170 warning about plagiarizing, 160 importing Chinese goods, 83–87, 235 incorporation, 41 industrial parks, 145 Infl atable Madness LLC, 214–220 Infopia, 35, 222–226, 234 insurance, auction, 183 international market Chinese imports, 83–87, 235 customs issues, 84, 90 exposure to, 33 high-demand items, 88–89 Korean imports, 83 reaching overseas buyers, 25, 130–131 shipping to, 8, 33 Internet. See also web sites blogs, 201, 202 resources, 231–240 Internet Service Providers (ISPs), 36 inventory. See also product sources breadth, 214–215 cross-promoting, 106, 107, 203–211, 246 fi nding, 15–17 investment in, 58–59, 244–245 national distributors for, 216–217 viewing, 210–211 virtual, 216–217 investment precautions, 227 invoices, preprinting, 177 iOffer, 239
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Secrets of the eBay ® Millionaires
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To the many eBay members who have h
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For more information about this tit
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Contents vii CHAPTER 5 Identify Sou
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Contents ix “Having a Good Reputa
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Acknowledgments The very existence
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Introduction xiii Chapter 3, “Con
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Chapter 1 From Penniless to PowerSe
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CHAPTER 1: From Penniless to PowerS
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Chapter 2 Establishing Your Identit
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CHAPTER 2: Establishing Your Identi
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Chapter 3 Connect with Your Custome
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“If You’re Going to Sell for a
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CHAPTER 3: Connect with Your Custom
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● Each of the items sold on the s
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Ready Medical frequently mentions i
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Chapter 4 Think and Act Like a Busi
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CHAPTER 4: Think and Act Like a Bus
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Chapter 5 Identify Sources of Merch
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put on eBay.” The difference betw
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CHAPTER 5: Identify Sources of Merc
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“People Call Me to Say, ‘Are Yo
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een taken professionally come from
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had to adapt quickly themselves. In
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Chapter 6 Reach the Widest Possible
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CHAPTER 6: Reach the Widest Possibl
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Search terms entered here CHAPTER 6
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Chapter 7 Diversify Your Business P
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his situation now: “I could eithe
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“It’s kind of like Filene’s B
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CHAPTER 7: Diversify Your Business
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Lessons Learned in This Chapter ●
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Chapter 8 Provide Instant and Perso
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Business name Abovethemall Seller n
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Comment Learning Point “Super fas
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CHAPTER 8: Provide Instant and Pers
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Chapter 9 Build a Good Reputation C
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Business name Blueberry Boutique Se
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place for buyers,” he comments.
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CHAPTER 9: Build a Good Reputation
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“Go on Discussion Boards and Real
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“I Had a Lot of Customers Already
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“I Can Walk a Hundred Yards to My
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“If One Person Leaves Me Negative
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Chapter 10 Acquire and Keep Your Cu
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CHAPTER 10: Acquire and Keep Your C
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CHAPTER 10: Acquire and Keep Your C
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Page 272 and 273: shoe business, 134-140 Shoetime, 13
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Secrets of the eBay

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