Secrets of the eBay

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CHAPTER 1: From Penniless to PowerSeller: Carving Out a Niche 11 Sell Something You Can Supply One of the most important things to keep in mind, when you are in the planning stages of your new eBay business, is the fact that you need to find something that you can resupply on a steady basis. You can bet that Phil Leahy has many suppliers who will sell him CDs and DVDs in great quantities for very small prices. You need to achieve this goal, but you don’t have to do it all at once. The “classic” route followed by many eBay sellers goes like this: 1. You start by cleaning out your own clutter and selling it at auction. 2. You move to cleaning out your relatives’ clutter, and the clutter of anyone else you know. 3. You scour all the garage and estate sales you can find for merchandise to sell. This path only takes you so far, however. Before long, you run out of things to sell, and you’re spending as many as 10 to 20 hours a week to locate perhaps 10, 20, or 30 sales items. It’s hardly cost-effective. And if you live in the snowy northern climates, you are limited by the fact that garage sales are only held a few months out of the year. Most PowerSellers on eBay overcome this limitation by supplementing their sales of antique and one-of-a-kind items. They find merchandise they can buy cheaply and resell at a profit all year around. Some sell collectible figurines; others deal in perfume and beauty items; others sell Christmas ornaments, which seem to be in demand most of the year, not just during the holidays. In Figure 1-4, you see an example from the eBay Store run by Kevin Boyd of Preferred Discounts LLC. The name of his store indicates the types of items that he is able to buy cheaply at a wholesale price and sell for a profit any time of year: cigar humidors, cigar cases, pipes, and books. Table 1-1 presents a snap survey of some prominent eBay PowerSellers, with examples of each seller’s occasional product line (the things that fall into a “niche” market) and examples of products they can sell all year around. Of course, you don’t have to come up with a primary and secondary product line. Lots of sellers sell only DVDs, only motorcycle equipment, only shoes, and so on. But notice that the things I just mentioned are things that can be sold year round anyway. That’s the point: make sure you are able to find a steady supply of merchandise you can sell all year around. See Chapter 4 for more on finding a wholesale supplier for your merchandise. For many eBay sellers, finding a good supplier is the key to sales success.
12 Secrets of the eBay Millionaires FIGURE 1-4 Find a steady supply of merchandise, whether it fits into your niche area or not. Seller User ID Occasional Products Mimi Kriele touchofeurope Easter bunnies, decorated Easter eggs Scott Marlatt ebaeseller Outdoor pond pumps and supplies Marsha Smith jekyll.and.hyde Halloween costumes Jennifer Karpin- Hobbs morning-glorious Vermont bed-andbreakfast packages TABLE 1-1 eBay PowerSellers’ Occasional and Year-Round Sales Items Year-Round Products eBay Store Name Bedspreads and linens Kennel club books, vitamins and supplements Tarot cards and art vintage collectibles Touch of Europe, Touch of Europe 2 Ebae Sellers World Jekyll and Hyde’s Laboratory Morning Glorious Collectibles
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Page 8 and 9: Contents vii CHAPTER 5 Identify Sou
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CHAPTER 3: Connect with Your Custom
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● Each of the items sold on the s
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Chapter 4 Think and Act Like a Busi
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CHAPTER 4: Think and Act Like a Bus
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Chapter 5 Identify Sources of Merch
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put on eBay.” The difference betw
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CHAPTER 5: Identify Sources of Merc
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“People Call Me to Say, ‘Are Yo
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een taken professionally come from
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had to adapt quickly themselves. In
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Chapter 6 Reach the Widest Possible
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CHAPTER 6: Reach the Widest Possibl
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Search terms entered here CHAPTER 6
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Chapter 7 Diversify Your Business P
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his situation now: “I could eithe
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“It’s kind of like Filene’s B
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CHAPTER 7: Diversify Your Business
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Lessons Learned in This Chapter ●
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Chapter 8 Provide Instant and Perso
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Business name Abovethemall Seller n
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Comment Learning Point “Super fas
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CHAPTER 8: Provide Instant and Pers
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Chapter 9 Build a Good Reputation C
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Business name Blueberry Boutique Se
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place for buyers,” he comments.
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CHAPTER 9: Build a Good Reputation
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“Go on Discussion Boards and Real
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“I Had a Lot of Customers Already
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“I Can Walk a Hundred Yards to My
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“If One Person Leaves Me Negative
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Chapter 10 Acquire and Keep Your Cu
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CHAPTER 10: Acquire and Keep Your C
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● Gives them new reasons to visit
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Chapter 11 Automate to Ramp Up Sale
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markets within 15 miles of Charlott
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“We Are Plugged in Directly to eB
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CHAPTER 11: Automate to Ramp Up Sal
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Business name Jake’s Dog House Se
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company’s Marketplace Manager pac
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● Extensive customer service info
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“There really aren’t that many
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● Don’t purchase merchandise fr
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Appendix A Web Resources for PowerS
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Appendix A: Web Resources for Power
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There are no images, very little sp
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Appendix B Becoming an eBay Million
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Appendix B: Becoming an eBay Millio
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A About Me pages, 36, 37, 38, 79, 2
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customers abusive, 148-153 acquirin
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iSold It, 142 ISPs (Internet Servic
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information on, 232 motivation, 3,
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shoe business, 134-140 Shoetime, 13
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Secrets of the eBay

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