Secrets of the eBay

CHAPTER 10: Acquire and Keep Your Customers 197
FIGURE 10-1 This seller uses an eBay Store to sell scrap
paper he would otherwise recycle.
other sellers doing the same thing we do—selling scrapbooking kits and
scrap paper. That is compounded with the fact that the market just is not as
good as it used to be. If you combine the two, it’s tough.”
But when you look at the big picture, things are much rosier: Less than
six years before this was written, Creative Paper didn’t exist at all. And he
was throwing his scrap paper in the recycle bin. Jeff ran Suburban Paper
and primarily serviced customers in his local area. He didn’t know anything
about mailing lists, databases of customers, packaging, or selling products
directly to the public. Current monthly sales from scrapbooking materials
are $10,000. It was all made possible—and continues to be possible—
thanks to eBay.