Secrets of the eBay
Secrets of the eBay
Secrets of the eBay
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118 <strong>Secrets</strong> <strong>of</strong> <strong>the</strong> <strong>eBay</strong> Millionaires<br />
“The Name <strong>of</strong> <strong>the</strong> Game Is: How Do You<br />
Drive Shoppers to Your Store?”<br />
Auction Safari and its brokers do <strong>the</strong>ir selling through <strong>eBay</strong> Stores. By<br />
opening an <strong>eBay</strong> Store, you immediately get more exposure for your sales.<br />
That’s because <strong>eBay</strong> Store listings are indexed by Google and o<strong>the</strong>r search<br />
engines. “We try everywhere possible to push shoppers into our <strong>eBay</strong> Store,<br />
which is absolutely critical,” he says. “The name <strong>of</strong> <strong>the</strong> game is: how do<br />
you drive shoppers to our <strong>eBay</strong> Store? We have one <strong>eBay</strong> Store, but <strong>the</strong>re<br />
are multiple stores within it.”<br />
<strong>eBay</strong> Store listings don’t show up on Google by magic, however. You<br />
increase <strong>the</strong> chances that your listings will get such exposure by including<br />
as many relevant keywords as possible in <strong>the</strong> titles and descriptions. The<br />
more keywords you “plant,” <strong>the</strong> higher <strong>the</strong> chances that someone will<br />
conduct a search on Google using one <strong>of</strong> those words, which will cause<br />
your listing to be included in <strong>the</strong> search results. For example, examine<br />
this description from <strong>the</strong> Auction Safari <strong>eBay</strong> Store. I’ve highlighted <strong>the</strong><br />
keywords in bold:<br />
Auction Safari Accessories from Macy's<br />
NWT Gift Coach Red Lea<strong>the</strong>r keychain<br />
Welcome to Auction Safari's Macy's collection blowout<br />
sale! We're <strong>of</strong>fering <strong>the</strong> latest in apparel accessories<br />
at an affordable price! Forget paying hundreds <strong>of</strong><br />
dollars for <strong>the</strong>se spectacular designer accessories! This<br />
is a Coach, Red Lea<strong>the</strong>r, keychain!<br />
Bid with confidence, knowing that this is from a company<br />
that <strong>of</strong>fers extraordinary customer service and quality,<br />
evidenced by our 100% positive feedback rating! We<br />
have all sorts <strong>of</strong> handbags, wallets, belts, gifts, and<br />
women's accessories in our <strong>eBay</strong> store so be sure to<br />
check it out today!<br />
This sales description is probably longer than it needs to be. The writer<br />
didn’t need to add “This is a Coach, Red Lea<strong>the</strong>r, keychain” at <strong>the</strong> end <strong>of</strong><br />
<strong>the</strong> first paragraph, or list “handbags, wallets, belts, gifts, and women’s<br />
accessories” in <strong>the</strong> second paragraph. But <strong>the</strong>se are all words that someone<br />
might search for in Google. Auction Safari brokers know that it costs <strong>the</strong>
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