Secrets of the eBay

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Appendix B: Becoming an eBay Millionaire: The Twelve-Step Program 247 ● Use your web site to point to your eBay Store. ● Sell on Overstock.com or on Yahoo!Auctions as well as on eBay. ● Create a “feed” of your online catalog or eBay Store contents and send it to Google’s shopping service Froogle so it can be indexed on that popular shopping site. ● Purchase keywords on eBay and Google that will help people find your store more easily. That way you’ll get your merchandise and yourself before as many “eyeballs” as possible, and you can use your various sales venues to promote one another, too. Step 11: Make Your Customer Your King or Queen The requirements for becoming a PowerSeller do depend, in part, on your gross monthly income. But that’s not all. You have to maintain a consistently high feedback rating as well. After you’ve been selling for a while, you realize that not everyone is going to leave feedback for you. Some buyers just can’t be bothered. They’ll only leave feedback if you “wow” them in some way. This is where customer service comes in. To provide customer service that helps you build up your feedback, you need to consider doing things like this: ● Accepting returns happily This is a very difficult prospect, but if you cheerfully tell someone to send you your item back (at their expense) and then quickly give them a refund, you’ll make them very happy—and they might just come back to you in the future for another purchase. ● Giving refunds when you don’t have to On occasion, I’ve refunded people some of their shipping charges when, say, I charged them $9.99 for shipping and the postage only ended up costing $5.45. Just giving them back a dollar or two through PayPal impresses them. ● Shipping quickly When you have a bunch of sales end on a Sunday, you need to do everything you can to get the “instant purchases” (the items for which buyers have paid instantly through PayPal) out the door on Monday or Tuesday. Receiving packages just a few days after the purchase was made will certainly “wow” your buyers into leaving positive feedback.
248 Secrets of the eBay Millionaires ● Shipping carefully If you overpack—use several different kinds of packing material, or pack fragile items in a box-within-a-box— you’ll impress your customer with your care. It’s not easy to maintain this level of customer service (unless, as described elsewhere in this appendix, you have people to help you do the work). Regard your customer as your king or your queen, and put them first, and the service will come naturally to you. Step 12: Be Prepared for Really Hard Work Nobody ever said selling on eBay was easy. I don’t think I’ve ever said that. If I did, I take it back. I remember talking to the PowerSellers I met at a convention in Atlanta and thinking that many of them looked really tired. When you’ve been selling for a while, even on a small scale, you begin to know why. You have to make yourself stay up late to pack boxes so you can ship them out in the morning. You have to sometimes force yourself to run to the post office before it closes so you can get some of your purchases out the door in a reasonable amount of time. You compulsively check your auctions to see if any inquiries or Buy It Now purchases have been made. You’re continually leaving feedback, answering e-mail, and trying to keep track of who has paid you and who has not. Why do you do it? You keep the big picture in mind. If you’re not yet a PowerSeller, you want to start earning at least $1,000 a month in gross sales so you can gain that distinction. Once you have the PowerSeller icon, you want to hold on to it. Once you’ve held on to it for a while, you want to try to support yourself and your family and provide a steady income. Keeping the big picture in mind and reminding yourself of how well you’re doing will make that hard work easier. Just keep reminding yourself how things were before you were selling successfully on eBay, and you’ll find carrying those boxes out to the car less of a burden than you would otherwise.
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Secrets of the eBay ® Millionaires
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To the many eBay members who have h
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For more information about this tit
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Contents vii CHAPTER 5 Identify Sou
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Contents ix “Having a Good Reputa
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Acknowledgments The very existence
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Introduction xiii Chapter 3, “Con
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Chapter 1 From Penniless to PowerSe
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CHAPTER 1: From Penniless to PowerS
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Chapter 2 Establishing Your Identit
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CHAPTER 2: Establishing Your Identi
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Chapter 3 Connect with Your Custome
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“If You’re Going to Sell for a
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CHAPTER 3: Connect with Your Custom
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● Each of the items sold on the s
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Chapter 4 Think and Act Like a Busi
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CHAPTER 4: Think and Act Like a Bus
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Chapter 5 Identify Sources of Merch
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put on eBay.” The difference betw
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CHAPTER 5: Identify Sources of Merc
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“People Call Me to Say, ‘Are Yo
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een taken professionally come from
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had to adapt quickly themselves. In
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Chapter 6 Reach the Widest Possible
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CHAPTER 6: Reach the Widest Possibl
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Search terms entered here CHAPTER 6
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Chapter 7 Diversify Your Business P
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his situation now: “I could eithe
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CHAPTER 7: Diversify Your Business
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Lessons Learned in This Chapter ●
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Chapter 8 Provide Instant and Perso
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Business name Abovethemall Seller n
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Chapter 9 Build a Good Reputation C
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Business name Blueberry Boutique Se
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place for buyers,” he comments.
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CHAPTER 9: Build a Good Reputation
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“Go on Discussion Boards and Real
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“I Had a Lot of Customers Already
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“I Can Walk a Hundred Yards to My
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“If One Person Leaves Me Negative
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Chapter 10 Acquire and Keep Your Cu
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Secrets of the eBay

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