Secrets of the eBay

52 Secrets of the eBay Millionaires
Drew Friedman doesn’t sell as many items as other PowerSellers. In fact,
he’s happy if he is able to complete several transactions a month in one of
his product lines. This is in dramatic contrast to most PowerSellers, who
need to sell anywhere between 50 and 500 things each month just to make
$1,000 or more in gross sales, which is the bare minimum needed to keep
the magic PowerSeller icon next to their User ID.
And yet, Drew is envied and respected by practically all of the sellers
who know him. When they hear about what he sells and how he sells it,
they want to do the same. That’s because he succeeds not by volume sales
but by profit margin. He is able to connect with loyal customers who have
lots of disposable income. He knows just what his buyers want, and he is
able to provide it for them through his eBay Store, White Mountain Trading
Company.
Business name White Mountain Trading Company
Seller name Drew Friedman
Web site http://stores.ebay.com/White-Mountain-Trading-Company
Sells Luxury fountain pens, wood display cases, fine gifts and collectibles
High Profits, Low Volume Equal Success:
White Mountain Trading Company
Drew isn’t a member of the “high disposable income crowd” he targets. But
over the years, by being alert to new opportunities and exploring the market,
he identified not only this valuable niche market but a product that would
appeal to its members: high-priced, handcrafted, limited-edition fountain
pens.
“This one sells for about $7,500,” he said casually as he produced a
pen from his pants pocket. I was almost afraid to hold on to something
so valuable for fear that I would drop it. The pen was very heavy and
embedded with numerous pave diamonds. As I admired the instrument,
Drew described its many attributes, and I began to sense how much he
loved to talk about his merchandise: this part was enamel, that part was
gold, that part rhodium, a white metal related to platinum.