Secrets of the eBay

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● Extensive customer service information eBay Stores do include sections such as About the Seller and Seller Policies. But with a web site, you are able to separate your customer service information into multiple pages. Jake’s Dog House has separate pages entitled About Us, Customer Service, Policies & FAQ, and Throw Us a Bone, which includes contact information. ● Links to other web sites The more useful information you include on your web site, the more return visits you’ll have. Jake’s Dog House includes a page full of links (see Figure 11-7) to eBay and PayPal, as well as animal hospitals and animal welfare associations. Although the web site is operating well, Stein realized he needed to integrate all of his sales—the ones made in his retail stores as well as those online. “We needed more automation, between our integration software, our point-of-sale software, and our online management.” He doesn’t want to have inventory mixups occur—for instance, if he sells one item twice in two of his stores, forcing one customer to wait while new stock is ordered. Marketplace Manager coordinates sales information and inventory data for all of his storefronts so each one is working with the same information. CHAPTER 11: Automate to Ramp Up Sales 225 FIGURE 11-6 Sellers like Jon Stein want shoppers to shop on their web sites and use their own checkout system to avoid eBay fees.
226 Secrets of the eBay Millionaires FIGURE 11-7 A web site can contain extensive links to related web sites you endorse or know personally. One thing you won’t find on the Jake’s Dog House web site is a link to eBay. But Stein is quick to point out, “eBay is a cost-effective marketplace, and we are always driving business to our eBay listings and our eBay Store.” Conversely, customers who visit the Jake’s Dog House eBay Store will find a prominent link to the web site, so they can find out more about the business or make subsequent purchases if they are interested. “I Think the Best Is Yet to Come” As e-commerce becomes an everyday way of shopping, it’s important to manage growth, but not to forget the core task of any eBay sellers: customer satisfaction.
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Secrets of the eBay ® Millionaires
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To the many eBay members who have h
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For more information about this tit
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Contents vii CHAPTER 5 Identify Sou
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Contents ix “Having a Good Reputa
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Acknowledgments The very existence
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Introduction xiii Chapter 3, “Con
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Chapter 1 From Penniless to PowerSe
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CHAPTER 1: From Penniless to PowerS
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Chapter 2 Establishing Your Identit
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CHAPTER 2: Establishing Your Identi
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Chapter 3 Connect with Your Custome
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“If You’re Going to Sell for a
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CHAPTER 3: Connect with Your Custom
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● Each of the items sold on the s
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Ready Medical frequently mentions i
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Chapter 4 Think and Act Like a Busi
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CHAPTER 4: Think and Act Like a Bus
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Chapter 5 Identify Sources of Merch
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put on eBay.” The difference betw
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CHAPTER 5: Identify Sources of Merc
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“People Call Me to Say, ‘Are Yo
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een taken professionally come from
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had to adapt quickly themselves. In
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Chapter 6 Reach the Widest Possible
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CHAPTER 6: Reach the Widest Possibl
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Search terms entered here CHAPTER 6
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Chapter 7 Diversify Your Business P
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his situation now: “I could eithe
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“It’s kind of like Filene’s B
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CHAPTER 7: Diversify Your Business
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Lessons Learned in This Chapter ●
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Chapter 8 Provide Instant and Perso
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Business name Abovethemall Seller n
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Comment Learning Point “Super fas
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Secrets of the eBay

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