Secrets of the eBay

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CHAPTER 3: Connect with Your Customers 61 But Melissa Sands, who is profiled in Chapter 4, takes a different approach. She believes unique items will always have appeal on eBay and enable beginning sellers to compete with those who deal in hundreds or thousands of wholesale items a month. “This is just my opinion, but people who sell vintage and used goods are going to survive longer than those who sell new items that have a small profit margin. I think selling on eBay is a tough business to break into. Every time eBay raises its sellers’ fees, it hurts those sellers who work on volume. It wouldn’t take much to drive someone out of business because margins are so tight. Not only that, but you can carve yourself out a niche, and then run into a ‘clone’—someone who figures out who your suppliers are, and what your secret of success is. You always have to stay one step ahead of the competition. “For me, my success depends on my knowledge of vintage things,” she adds. “If I sell things that can’t be duplicated, then I have less direct competition.” The important thing is to find the approach that works for you: Find merchandise you can purchase at a low price and resell on eBay for a profit. Whether that merchandise consists of wholesale, everyday goods or one-of-a-kind collectibles depends on what you can find most easily. Interpersonal Skills Connect with Medical Buyers: Ready Medical Often, success on eBay isn’t just what you sell; it’s how you sell it that counts, too. A careful examination of Lisa Vanasco’s eBay Store, Ready Medical, illustrates a variety of ways in which she connects with the ideal group of customers: a niche group of individuals who are very knowledgeable about a specialized area of interest, and who are willing to spend money in order to save money. These customers don’t want to do a lot of shopping around. If they can find a trustworthy source of merchandise at a reasonable price, they will return again and again to that resource. As you can see in Figure 3-4, Ready Medical deals in reconditioned medical and surgical equipment. Many keywords have been added to the Business name Ready Medical Seller name Lisa Vanasco Web site http://stores.ebay.com/READY-MEDICAL Sells Refurbished medical equipment
62 Secrets of the eBay Millionaires Store categories contain likely search terms Title bar contains keywords FIGURE 3-4 Keywords and brand names help this seller connect with shoppers who are looking for specialty items. Store description includes brand names Item titles include keywords and brand names site’s home page in order to help Vanasco, 42, connect with the buyers she wants: doctors and hospital administrators who are operating on tight budgets and who are often looking for specialty items they can only find from a handful of other sources. You’ll find such keywords in the following places: ● The title bar of the store’s home page includes keywords that are likely to come up in a search done on the eBay Stores home page—“lab, monitors, doctor’s office.” ● The description of the site also includes the brand names of some of the medical equipment sold on the site: Valley Lab, Nellcor, and Amsco. You also find, included in the description, keywords that name many of the most popular items sold there: monitors, microscopes, and surgical tables.
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Secrets of the eBay ® Millionaires
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To the many eBay members who have h
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For more information about this tit
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Contents vii CHAPTER 5 Identify Sou
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Contents ix “Having a Good Reputa
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Acknowledgments The very existence
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Introduction xiii Chapter 3, “Con
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Chapter 1 From Penniless to PowerSe
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CHAPTER 1: From Penniless to PowerS
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CHAPTER 5: Identify Sources of Merc
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Chapter 6 Reach the Widest Possible
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CHAPTER 6: Reach the Widest Possibl
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Search terms entered here CHAPTER 6
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Chapter 7 Diversify Your Business P
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his situation now: “I could eithe
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“It’s kind of like Filene’s B
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CHAPTER 7: Diversify Your Business
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Lessons Learned in This Chapter ●
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Chapter 8 Provide Instant and Perso
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Business name Abovethemall Seller n
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Comment Learning Point “Super fas
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CHAPTER 8: Provide Instant and Pers
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Chapter 9 Build a Good Reputation C
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Business name Blueberry Boutique Se
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place for buyers,” he comments.
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CHAPTER 9: Build a Good Reputation
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“Go on Discussion Boards and Real
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“I Had a Lot of Customers Already
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“I Can Walk a Hundred Yards to My
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“If One Person Leaves Me Negative
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Chapter 10 Acquire and Keep Your Cu
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CHAPTER 10: Acquire and Keep Your C
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● Gives them new reasons to visit
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Chapter 11 Automate to Ramp Up Sale
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markets within 15 miles of Charlott
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“We Are Plugged in Directly to eB
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CHAPTER 11: Automate to Ramp Up Sal
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Business name Jake’s Dog House Se
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company’s Marketplace Manager pac
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● Extensive customer service info
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“There really aren’t that many
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● Don’t purchase merchandise fr
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Appendix A Web Resources for PowerS
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Appendix A: Web Resources for Power
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There are no images, very little sp
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Appendix B Becoming an eBay Million
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Appendix B: Becoming an eBay Millio
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A About Me pages, 36, 37, 38, 79, 2
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customers abusive, 148-153 acquirin
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iSold It, 142 ISPs (Internet Servic
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information on, 232 motivation, 3,
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shoe business, 134-140 Shoetime, 13
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Secrets of the eBay

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