Secrets of the eBay

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CHAPTER 4: Think and Act Like a Businessperson 81 Subject What the Amateur Thinks How the Professional Acts Getting the Work Done Questions from Prospective Bidders “I’m really busy; I’ve got to clean the house and do the shopping; I can’t get to the post office today.” “Why is this person bothering me with a question about how to pay? Am I supposed to educate them on how to use eBay?” Packing “I can’t believe how much work this is! Why did I wait until the last minute? I’d better just shove this stuff in boxes and get it out the door.” Finding Inventory “Is this for real? Do I really have to get up at 6 a.m. on a Friday just to go to an estate sale? Can’t I sleep late for once?” TABLE 4-1 Differences in Attitude Between Amateur and Professional eBay Sellers Roll Up Your Sleeves, Put In Long Hours: Alan Warshauer When Alan Warshauer told me what he sells on eBay and how he sells it, I was just amazed. “It’s very hard, it’s a lot of work,” he said. But he said it with a smile—the smile of a Platinum PowerSeller, a level that has a minimum requirement of $25,000 in gross sales per month. As you can see from Figure 4-4, Alan has a feedback rating of more than 33,000 and a “shooting star” icon next to his User ID. And, at the time we spoke, he had 2,190 items currently for sale on eBay. When I met Alan, he was just in the process of signing up with an auction service provider, Zoovy, to use their sales automation system. But for the six previous years, he had been selling thousands of items a week all by himself, keeping track of all the sales manually. “There’s a lot of work involved in doing that,” he said with some understatement. “I work a full-time job during the day, then I spend 4 to 5 hours a night after working 8 to 10 hours a day. I basically do much of the operation myself, though my wife and kids help with the packing. My children also help me with laying out the charms. I list 3,000 charms a week, an average of 400 to 500 a day.” “I’m going to have to fit the packing and photography in today and find time for shopping; maybe I should call the cleaning service in.” “I want this bid; I want good feedback; I’d better be courteous and respond right away.” “I’m tired, but I’ve got to pack this carefully and put in a thank-you note so the people are happy when they open up the box.” “It’s Friday; I have to get up early today and tomorrow to go to sales. Well, at least I’ll be able to sleep late Sunday and Monday.”
82 Secrets of the eBay Millionaires FIGURE 4-4 This seller came up with a system and put in the work in order to sell at high volume. Business name Aleegold’s Wholesale Shoppe Seller name Alan Warshauer (User ID: aleegold) Web site http://stores.ebay.com/ALEEGOLDS-WHOLESALE-SHOPPE Sells Italian charms, condoms, pregnancy testers, handheld screen protectors, cell phone antenna boosters “I’m Always Looking for New Products” Like many sellers, Alan and his family turned to eBay out of necessity. “My wife, Renee, is the one who started selling in 1998,” he says. “She needed some medical procedures done, and it wasn’t something that was covered
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Secrets of the eBay ® Millionaires
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To the many eBay members who have h
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For more information about this tit
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Contents vii CHAPTER 5 Identify Sou
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Contents ix “Having a Good Reputa
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Acknowledgments The very existence
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Introduction xiii Chapter 3, “Con
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Chapter 1 From Penniless to PowerSe
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CHAPTER 1: From Penniless to PowerS
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Chapter 2 Establishing Your Identit
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CHAPTER 2: Establishing Your Identi
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CHAPTER 6: Reach the Widest Possibl
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Chapter 7 Diversify Your Business P
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his situation now: “I could eithe
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“It’s kind of like Filene’s B
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CHAPTER 7: Diversify Your Business
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Lessons Learned in This Chapter ●
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Chapter 8 Provide Instant and Perso
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Business name Abovethemall Seller n
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Comment Learning Point “Super fas
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CHAPTER 8: Provide Instant and Pers
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Chapter 9 Build a Good Reputation C
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Business name Blueberry Boutique Se
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place for buyers,” he comments.
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CHAPTER 9: Build a Good Reputation
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“Go on Discussion Boards and Real
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“I Had a Lot of Customers Already
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“I Can Walk a Hundred Yards to My
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“If One Person Leaves Me Negative
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Chapter 10 Acquire and Keep Your Cu
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CHAPTER 10: Acquire and Keep Your C
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● Gives them new reasons to visit
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Chapter 11 Automate to Ramp Up Sale
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markets within 15 miles of Charlott
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“We Are Plugged in Directly to eB
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CHAPTER 11: Automate to Ramp Up Sal
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Business name Jake’s Dog House Se
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company’s Marketplace Manager pac
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● Extensive customer service info
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“There really aren’t that many
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● Don’t purchase merchandise fr
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Appendix A Web Resources for PowerS
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Appendix A: Web Resources for Power
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There are no images, very little sp
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Appendix B Becoming an eBay Million
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Appendix B: Becoming an eBay Millio
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A About Me pages, 36, 37, 38, 79, 2
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customers abusive, 148-153 acquirin
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iSold It, 142 ISPs (Internet Servic
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information on, 232 motivation, 3,
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shoe business, 134-140 Shoetime, 13
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