Secrets of the eBay

46 Secrets of the eBay Millionaires
FIGURE 2-9 Posting your business ethic lets
customers and employees alike know where
you stand.
Not only that, but a similar statement describing the company’s business
ethic is posted on the wall of the National Powersports Distributors store
(see Figure 2-9).
You might notice that the eBay Store of Sanel’s company, which is now called
National Powersports Distributors, still contains references to the store’s
original name, The Collectable Trader, in its URL and title bar. That’s because Sanel was
reluctant to give up his original User ID when he changed his business’s name. He knows
previous customers come to him looking for the User ID thecollectabletrader, and he
doesn’t want to confuse them by changing to a new one.
Honesty, quality, and expertise are what it’s all about. That applies
to selling motor vehicles more than smaller items on eBay. “It’s a huge
decision to turn over money to someone you have never met for a bike
you’ve never seen in person,” says Jeff Juneau of National Powersports.
Nate takes pains to point out that Jeff isn’t a salesman—he has several job
titles, but the best description is that of customer relations manager. “Why