Secrets of the eBay

CHAPTER 2: Establishing Your Identity: Your Mission and Your Web Presence 49
● Develop a mission statement for your business and put it in writing
on your web site or eBay Store.
● Try to find something unique to sell on eBay, and promote the fact
that customers can’t find that type of merchandise anywhere else.
● Try to reach a worldwide audience for merchandise that would only
be found locally if it wasn’t for eBay.
● Consider installing special software for managing auctions and
automating tasks to improve productivity.
● Create a business web site that enables you to sell directly to customers
and establish a professional identity.
● Develop a strong set of ethics and communicate them to your
employees, so they can put them into practice when dealing with
your customers.