Secrets of the eBay

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CHAPTER 2: Establishing Your Identity: Your Mission and Your Web Presence 35 Many PowerSellers, even the most successful ones, have to work “day jobs” for one reason or another. That certainly applies to the Thiens, too. “My dad works as a pharmacist and is currently in research and development for various companies. He’s a genius when it comes to formulating a new medicine. My sister is attending college and working part-time at school. My mom is a full-time mom and she takes care of all of us—which I feel is a big enough job in itself.” They Find Help with Sales Management Software Like many PowerSellers, Shiana found that it couldn’t manage sales on its own. The time required to manually check e-mails, send end-of-sale acknowledgments to high bidders, and relist items that don’t sell becomes incrementally more difficult for sellers who try to use their My eBay page. A variety of software developers have created management tools that automate some or all of these tasks, thus freeing up time for sellers to perform critical tasks like packing, shipping, and acquiring inventory—all tasks that software can’t perform. Software from Infopia (http://www.infopia.com) helps. “We partnered with Infopia to help manage much of our activities. What we do is design our web site and send them the PDF files.” (PDF stands for Adobe Acrobat Portable Document Format.) Shiana uses Infopia to help create and edit the Shiana.com web site (http://www.shiana.com); Infopia also has software that helps businesses manage inventory and automate tasks like e-mail communications to high bidders and relisting of items. One of Infopia’s products, the Configurator, actually allows buyers to customize sales items and create their own sales listings (see Figure 2-3). Other popular sales management software used by eBay sellers is provided by Marketworks (http://www.marketworks.com), Andale (http://www.andale.com), and Zoovy (http://www.zoovy.com). “Our eBay Sales Market Our Web Site, Not the Other Way Around” Designing her own web site was an obvious choice for Pam Thien. “I used to work as a web designer to support myself through college and learned a lot of good tricks there,” she says. “My parents wanted me to work at a prestigious computer company, so I took computer science in college.”
36 Secrets of the eBay Millionaires FIGURE 2-3 Shiana’s auction service provider, Infopia, provides clients with sales management software like this that can allow a small staff to handle multiple sales. Create a Professional Presence on the Web When it comes to establishing an identity and conveying your business mission to your customers, you need to create a web page that explains who you are and why you do what you do. eBay makes creating a web page an easy matter through its About Me feature: 1. Go to your My eBay Page by clicking My eBay in the navigation bar. 2. Sign in with your User ID and password. 3. Click Create an About Me page and follow the steps shown to create your free web page. Many eBay sellers rely solely on their About Me page to provide background about themselves and their business. But most PowerSellers create web sites that are hosted either by their Internet Service Provider, by an auction service provider like Marketworks or Vendio (http://www.vendio.com), or by a full-time web hosting service.
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Search terms entered here CHAPTER 6
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Lessons Learned in This Chapter ●
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Business name Abovethemall Seller n
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place for buyers,” he comments.
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CHAPTER 9: Build a Good Reputation
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“Go on Discussion Boards and Real
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“I Had a Lot of Customers Already
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“I Can Walk a Hundred Yards to My
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Chapter 10 Acquire and Keep Your Cu
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● Gives them new reasons to visit
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Chapter 11 Automate to Ramp Up Sale
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markets within 15 miles of Charlott
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“We Are Plugged in Directly to eB
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Business name Jake’s Dog House Se
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company’s Marketplace Manager pac
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● Extensive customer service info
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“There really aren’t that many
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Appendix A Web Resources for PowerS
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Appendix A: Web Resources for Power
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There are no images, very little sp
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Appendix B Becoming an eBay Million
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Appendix B: Becoming an eBay Millio
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A About Me pages, 36, 37, 38, 79, 2
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customers abusive, 148-153 acquirin
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information on, 232 motivation, 3,
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shoe business, 134-140 Shoetime, 13
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Secrets of the eBay

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