IC Companys – Annual Report 2008/09 0 - IC Companys A/S

HISTORY
Jackpot began in the early 1970’s when Jørgen and Carli
Gry started designing colourful, comfortable and trendsetting
styles from their basement ship – and woman loved
it. Today Jackpot has evolved into a global lifestyle brand
rooted in the same spirit.
DESIGN
Jackpot is designed to give women a feeling of freedom
and femininity with our casual approach to colourful classics.
Simple separates which come together in a variety of
colours and hand-painted prints with a focus on high quality
and fit. The effect is natural and original, yet at the
same time commercial. Each collection is in keeping with
the newest trends – in a style that stays in style. And each
item can be worn in a variety of combinations, so women
can mix and always match.
SUSTAINABLE FASHION
Jackpot is not just passionate about corporate social responsibility.
We are consequent about it. Currently, as
much as 20% of our collection is made from 100% organic
cotton. Each piece of organic apparel is as colourful
and appealing as the rest of our collection. The demand
for eco fashion is increasing, and so is our assortment.
10
This year, jackpot organic was
nominated for ethics honours by
Danish Fashion award 2009
Jackpot was one of the first commercial brands in Scandinavia
to launch a collection with 100% organically grown
cotton. Now we are one of the biggest.
OUR SHOPS
Jackpot has re-defined our shop concept to be simpler,
more streamlined and modern. To appeal to an audience
that is becoming more and more global, we have created
an ambience that is calm and uncluttered. Instead of imposing
a certain aesthetic, we would rather create the
space to allow the style and colours from the clothing to
draw customers closer to us.
DISTRIBUTION
Jackpot provides 12 deliveries each year, cleverly constructed
to fit the consumers’ buying patterns and designed
to be true to the season and coordinated with deliveries
before and after. The merchandise flow is based
on insights and experiences from the success of our own
retail shops.
Jackpot is a strong retail concept with 80 shops and expanding
with up to 30 shops within the next few years.
Currently, Jackpot has over 1,300 sales points. The future
focus is placed on increased verticality bringing a higher
degree of control of the distribution. Jackpot is present on
21 markets with the main focus on Scandinavia, Eastern
Europe and Germany and Holland.
Revenue 2008/09
DKK 413M
Growth -9%