IC Companys – Annual Report 2008/09 0 - IC Companys A/S

History
Matinique was founded in 1973 by Niels Martinsen,
whose vision was to create comfortable, high-quality
and fashionable clothing for men. Today Matinique
has been rejuvenated into a lifestyle brand with a
presence on the international men’s fashion scene.
Core customer
The Matinique man is at his best when he is one
with the city. Business smart or street cool, he always
fits in without being mainstream. Mentally between
25-35 and whatever side he is showing the
world, he is always the Matinique man – stylish and
completely at ease.
Design
Matinique values high quality fabrics and comfortable
fit to give our customers long-term value for
money. Matinique always seeks innovation while
maintaining consistency with the masculine Matinique
personality.
Highlights
Now more than ever, the Matinique man demands
the highest quality, great style – and clear choices.
As such, Matinique has created a natural brand extension
– the Blue label; a collection of city casual
clothes. Martinique’s Black Label is the city smart
formalwear.
IC Companys – Annual Report 2008/09
Revenue 2008/09
DKK 277M
Growth -6%
Mission
Matinique Black: The Black Label features the
clothes, shoes and accessories that give the man
City Smart edge and credibility – from the office to
the five star. Cool, relaxed, always in control.
Matinique Blue: The Blue Label lets the man achieve
a City Casual look that gives him street credibility –
from the hottest new venue to the trendy corner café.
Modern, youthful, spontaneous – the blue label
makes it easy to be inventive with style.
Distribution
Matinique is sold in 18 countries with 800 selling
points, including retail and franchise stores and also
shop-in-shops. Our merchandise flow has been tailored
the flow out of the shops comprising 4 main
collections delivered 12 times a year in drops every
month.
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