soxumis saxelmwifo universiteti

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MAGTI GSM 3,253,105 $ 2,632,406 $ 5,710,289 $ 5,254,072 $GEOCELL 2,775,663 $ 2,290,620 $ 3,273,797 $ 3,508,872 $AVERSI 1,220,931 $ 1,955,571 $ 2,507,449 $ 2,339,333 $PSP 934,356 $ 1,771,325 $ 1,357,141 $ 1,920,126 $GPC 13,283 $ 96,922 $ 557,505 $ 1,908,206 $LUDSAKHARSHINATAKHTARI786,362 $ 1,619,855 $ 1,765,984 $ 1,856,831 $COLGATE PALMOLIVE 5,041,879 $ 1,748,527 $ 922,405 $ 1,754,635 $COCA COLA 1,247459 $ 1,884,015 $ 94,660 $ 317,931 $MARS 1,117,888 $ 1,153,422 $ 2,359,070 $ 1,546,410 $TBC BANK 612,913 $ 768,057 $ 1,385,144 $ 1,468,838 $PROCREDIT BANK 522,717 $ 587,883 $ 833,537 $ 579,353 $BEKO 927,359 $ 388,682 $ 515,493 $ 479,675 $ELIT ELECTRONICSmaRaziaTa qseli1,710,446 $ 1,291,129 $ 995,081 $ 468,414 $POPULI 21,054 $ 134,579 $ 75,448 $ 409,608 $BANK REPUBLIKCSociete Generale Group94,455 $ 427,692 $ 481,351 $ 395,632 $WISSOL PETROLIUMGEORGIA39,950 $ 523,155 $ 326,756 $ 366,957 $MC DONALDS 51,272 $ 111,570 $ 224,587 $ 366,277 $DANIURI SAKHLI 320,647 $ 267,995 $ 561,366 $ 361,442 $VESTEL 230,899 $ 239,764 $ 25,883 $ 343,365 $wyaro: TV MR GE AGB Nielsen Georgia IPM Georgia„Ti-bi-si studia“ `Ti-bi-si~ bankis sakuTari sareklamosaagentoa, rogorc kompaniis erT-erTi struqturulierTeuli, misi Semadgeneli nawilia, mTlianad mas ekuTvnisda asrulebs sareklamo momsaxurebis srul cikls, racgulisxmobs, marketingul kvlevebs, sareklamo produqtisSeqmnas da mis ganTavseba da bolos, mis efeqtianobis kvlevasac.aseTi sruqturis formireba mflobels saSualebasaZlevs miiRos ramodenime saxis upiratesoba: reklamis damkveTs SesaZleblobaeZleva dazogossaxsrebi romelsac is uxdida sareklamo saagentosreklamis ganTavsebisaTvis, e.i. dazogos sakomisio15 % da damatebiTi xarjebisaTvis kidev25 % sareklamo produqciis Rirebulebidan. reklamis damkveTs sruli imedi aqvs, rom Tavisisareklamo saagentodan eqneba maqsimaluri yuradReba.8. soxumis saxelmwifo universitetis Sromebi113
Sida safirmo saagento ufro ukeTesad erkvevaTavisi kompaniis saqonlisa da bazris specifika-Si. ufro gamartivebuli da gaadvilebulia kontrolisareklamo produqciis Seqmnaze.miuxedavad am upiratesobebisa unda aRiniSnos, romSida safirmo sareklamo saagentoebs gaaCniaT naklovanebebic.upirveles yovlisa isini arian subieqturni, vinaidanmaT ar SeuZliaT gverdidan dainaxon da Seafason situacia.ar arian sakmarisad moqnilni, Zalian arian damokidebulnikompaniis mflobelis Sexedulebebsa da gemovnebazeda sxva.amrigad, reklamaSi efeqtianobis sakiTxi mTavaria. vinaidanreklamireba mniSvnelovan Tanxebs iTxovs (ix. cxrili#1),xolo sareklamo kampaniis Sedegebi aisaxeba kompaniebissameurneo saqmianobis finansur maCveneblebSi (produqciisrealizacia, brunvisa da mogebis zrda da sxva).aqedan gamomdinare, yoveli firma am mizniT gaweulixarjebis SedegebiT sisxlxorceulad unda iyos dainteresebuli.saqarTvelos sawarmoTa sareklamo saqmianobisSeswavlis Sedegad aRmoCnda, rom saqarTvelos bazarzemaT mier ganxorcielebuli sareklamo saqmianobis efeqturobiTfaqtobrivad mxolod sawarmoTa 80% interesdeba.aqedan naxevari reklamis xarisxobrivi (komunikaciur),xolo 10-15% reklamis raodenobrivi(ekonomikur) efeqtianobasikvlevs. es ki imas niSnavs, rom adgilobrivi firmebismier reklama bazris analizisaTvis, rogorc erT-erTimniSvnelovani saSualeba (sareklamo gancxadebebis Seswavla-SepirispirebiTdargSi SesaZlebelia liderebis dauaxloesi konkurentebis gamovlena), savaWro markis winsvlis,firmis krizisidan gamoyvanis da, rac mTavaria, rogorcSedegi biznesSi warmatebisaTvis ar gamoiyeneba.is faqti rom sawarmoTa sareklamo saqmianobasa dazogadad reklamis xasiaTSi Zalian swrafad da adekvaturadaisaxeba qveynis stabiluroba da ekonomikuri ganviTarebisdone. kargad Cans #2 cxrilis monacemebiT. 2008wlamde yvela dargSi reklamaze investiciebis zrda aSkaraa.krizisamde yvelaze aqtiur sferoebs bazarze moRvawe`sabanko~ da `samSeneblo~ brendebi warmoadgendnen, dReisaTvises pozicia mobilur operatorebs uWiravT. developerulikompaniebis aqtiuroba praqtikulad nuls114
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soxumis saxelmwifo universitetisoxu
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SOKHUMI STATE UNIVERSITYPROCEEDINGS
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S i n a a r s ie k o n o m i k a: T
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C O N T E N T SEconomics: Theory an
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soxumis saxelmwifo universitetis Sr
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fermerTa raodenoba ar aRemateba 300
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aodenobidan. bunebrivia samecniero-
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nobis ekonomikur araefeqtianobas (z
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moT CamoTvlil sam ipostaciaSi, ar g
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Si aseTi varaudi ukve SeuZlebelia (
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agraruli warmoebis vertikaluri inte
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40%, mecxoveleobaSi 11-30%, kvercxi
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porciulad. Semosavlis aseT dabruneb
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REVAZ KHAREBAVATHE DEVELOPMENT OF C
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ulobebis Seqmnas ki anazRaureba sWi
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iujetis xarjebis gawevaSi) ararsebo
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REVAZ BASARIAFOR THE CORRECTLY UNDE
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gansakuTrebul mniSvnelobas iZens Ta
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cxrili #1. umuSevrobis done (aTasi
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dasaqmebis zrdaze, aramed sxva dare
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pirobebis erTobliobiT: momTxovni mo
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Icompixxij xmin j x1 max j min j(3)
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Page 48 and 49:
li periodis saqarTveloSi, romlebic
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zeTi antiqarTuli politikis placdarm
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Page 54 and 55:
ciis (FAO) monacemebiT, sasursaTo s
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miuxedavad imisa, rom qveyanaSi ars
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ticiebis mozidva, sasoflo-sameurneo
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lebiT xorcieldeba obligaciebis buRa
Page 64 and 65: zacio TanxasTan, saprocento xarjebT
Page 66 and 67: soxumis saxelmwifo universitetis Sr
Page 68 and 69: mwvavea konkurancia, miT ufro aucil
Page 70 and 71: Si — 15,0 transaqcia), vidre `dau
Page 72 and 73: srulyofili sistemis saxe jer-jerobi
Page 76 and 77: saSualebas iZleva davadginoT, Tu ra
Page 78 and 79: fasi, romelzec gamyidveli Tanaxmaa
Page 80 and 81: melic unda Caidos da gaTvaliswinebu
Page 82 and 83: nebda eWvqveS. Sesabamisad, damouki
Page 84 and 85: zis uqonloba, muSakTa dabali kvalif
Page 86 and 87: da momsaxurebis SeZena. mTavrobebi
Page 88 and 89: so strategiuli gegma. menejeri unda
Page 90 and 91: da Caeweros sistemuri paradigmis Ca
Page 92 and 93: urTierTqmedebis procesSi; ierarqiul
Page 94 and 95: is analizisas naTlad warmovidginoT,
Page 98 and 99: is, gacvlis, ganawilebis, moxmarebi
Page 102 and 103: da ekologiuri wonasworobis uzrunvel
Page 104 and 105: ministraciul-organizaciuli qvesiste
Page 108 and 109: ufro kvalificiuri specialistebis jg
Page 110 and 111: ze xdeba bankis balansis optimaluri
Page 116 and 117: utoldeba. sabanko sferos aqtivobac
Page 118 and 119: guli komunikaciebis monitoringisaTv
Page 120 and 121: finansuri saqmianobis damxmare stra
Page 122 and 123: moT ganxiluli klasifikaciis princip
Page 124 and 125: tema mimarTulia finansuri saqmianob
Page 128 and 129: importirebis Sedegad miRebuli efeqt
Page 130 and 131: nebSi. magaliTad, SeerTebuli Stateb
Page 132 and 133: vala. bolo wlebSi CineTis mTavrobam
Page 134 and 135: zrdis aSS-is mTlian erovnul produqt
Page 138 and 139: mimdinare(operatiuli)gegmebisdasauT
Page 140 and 141: ciuri saqmianobis principebs. kerZo
Page 142 and 143: xelqveiTebs. xelmZRvaneli, romelic
Page 144 and 145: 2. efeqtiani xelmZRvaneli amzadebs
Page 146 and 147: amdenad, organizaciuli struqturis C
Page 148 and 149: ganxorcielebebis oTxive etapze saTa
Page 150 and 151: ZURAB LIPARTIA, ELISO LANCAVASOME P
Page 152 and 153: isa da aRorZinebis gzebi~, `afxazeT
Page 154 and 155: 40% xom Sereuli afxazur-qarTuli oja
Page 156 and 157: arsebobdes diferencialuri renta. ra
Page 158 and 159: tono roman, Cven ukve visaubreT am
Page 160 and 161: tiurebis gziT, romlis koordinatori
Page 162 and 163: a v t o r e b irevaz xarebava — e
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avtorebisaTvissoxumis saxelmwifo un
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