soxumis saxelmwifo universiteti

mamoZraveblad, xolo mwarmoeblebi cdilobdnen ewarmoebinaTrac SeiZleba meti analogiuri moxmarebis produqtebi. dReisaTviski ar aris sakmarisi marto produqtis warmoeba, saWiroamisi konkretuli individis saWiroebebisadmi misadageba. marketingiiwyeba produqtis warmoebis ideis formirebisagan, warmoebaewyoba SemkveTisadmi rac SeiZleba metad adaptirebulinawarmis gamoSvebaze, reklama uzrunvelyofs informirebulobasproduqtze, xolo CRM ki uzrunvelyofs mTeli am ciklisSekvras klientebTan `marTali~ muSaobis gziT.dReisaTvis kompania, romelic SesZlebs CRM-is teqnologiebisdauflebas — SesZlebs konkurentebTan mimarTebaSi mniSvnelovandawinaurebas. CRM iZleva potenciur da moqmed klientebTanformalizebuli biznes-procesebis muSaobis warmar-Tvis SesaZleblobas, amasTan procesis algoriTmi damokidebuliamocemuli klientis parametrebis erTobliobaze, kerZod:(klientis tipi, klientis Semosavlianoba. iuridiuli pirebisaTvis:wliuri brunva, kompaniis sidide, momsaxureobis forma).CRM — sistemaSi SeiZleba avtomatizirebuli iqnas kompaniisdokumentbrunvis mniSvnelovani nawili: registracia, xelSekrulebebisada sxva dokumentebis vizireba.kompaniebSi CRM sistemis danergva maT miscems SesaZleblobas:Seqmnan erTiani monacemTa baza kompaniis produqtebis,momsaxurebisa da fasebis Sesaxeb; moipovon informacia bazarsada konkurentebze (Knowledge management); Seqmnan saqmianobis dagegmarebissistema (Scheduling and Resource reservation), Seqmnan kontaqtebismarTvis modulebi (Contact management), awarmoon klientebTanoperatiuli urTierTqmedebis marTva (Activity management),dasrulebuli garigebebisa (Progect management) da potenciurigarigebebis (Opportunity management) marTva. garda amisa,CRM uzrunvelyofs komerciuli winadadebebis avtomatur momzadebas,iZleva saSualebas ganxorcieldes miznobrivi auditoriisanalizi da segmentacia, Sedges potenciuri klientebis siada daiyos isini maTi warmodgenebisa da moTxovnilebebis mixedviT,daigegmos marketinguli kampaniebisa da kvlevebis Catareba,gaanalizdes maTi Sedegebi.aRsaniSnavia isic, rom zogierTi specialistis azriT idealuriCRM — sistema ar arsebobs, CRM — sistemis danergvisasprocesi mxolod nawilobriv xorcieldeba. CamoTvlili mimar-Tulebebidan kompania mxolod misTvis sasurvel nakrebs ir-Cevs. saqarTveloSi praqtikulad ar arsebobs kompaniebSi integrirebuliCRM — sistema. ar arsebobs kompania, romelsacaRniSnuli sistema srulyofilad aaqvs danergili. zogierTkompaniaSi danergilia CRM-is garkveuli elementebi. Tumca70