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guli komunikaciebis monitoringisaTvis, angariSebis mosamzadebladda analitikuri SefasebisaTvi, is Zalze mniSvnelovaniastrategiaSi Semdgomi koreqtirebis Sesatanad.amrigad, sawarmoo organizaciebis mier sareklamokampania unda ganixilebodes, rogorc proeqti, romelsacaqvs mkafio da gazomvadi amocana da, romlis misaRwevadacaseve mkafiod daTvladi resursebi gamoiyeneba.NANA KATSITADZEADVERTISING EFFECTIVENESS OF ENTERPRISESON GEORGIAN MARKETThis work presents the advertising activities of enterprises. Recently,(2005-2008) Georgian market research shows, that after the Augustevents advertising market growth significantly reduced, and one advertisingopportunity was replaced by another much more effective opportunities.This work also includes advertising attitude. 80% of enterprisesexplore effectiveness of advertising quality, and 10-15% exploresthem by the quantitative effectiveness of advertising campaigns. An approachinglike this to the results of Advertising indicates that Georgianproducers do not see advertising as an important factor in business. Inthis work, author offers to Advertising clients, AD effectiveness of acomprehensive evaluation method.117
118soxumis saxelmwifo universitetis Sromebit. IX. 2010ekonomikur mecnierebaTa serianino xarebavasawarmoo firmis finansuri strategiulimiznebis formirebis algoriTmisawarmoo firmis saqmianobis strategiuli finansuri miznebiwarmoadgens formulirebuli saxiT aRwerili misi saboloostrategiuli poziciebis sasurvel parametrebs. am parametrebissaSualebiT, momavalSi SesaZlebelia ganxorcieldessameurneo saqmianobis marTva grZelvadian perspeqtivaSi damoxdes Sedegebis Sefaseba. problemis aqtualobidan gamomdinare,samewarmeo saqmianobis praqtikaSi firmis finansuri saqmianobisstrategiuli miznebis formireba iTxovs maT winaswarklasifikacias garkveuli maxasiaTeblebiT. finansuri menejmentisfundamentaluri moTxovnaa, rom strategiuli miznebisklasifikacia moxdes garkveuli niSnebis mixedviT, kerZod, gamoyofenZiriTad maTgans:mosalodneli efeqtis saxeebis mixedviT, sawarmos finansurisaqmianobis miznebi iyofa ekonomikur da araekonomikursaxeebad. ekonomikuri pirdapir dakavSirebulia sawarmos RirebulebiszrdasTan an gansaxilvel perspeqtivaSi finansurisaqmianobis sxva ekonomikuri Sedegebis miRwevasTan. finansuristrategiis araekonomikuri miznebi dakavSirebulia socialuriamocanebis gadawyvetasTan, ekologiuri usafrTxoebis uzrunvelyofasTan,sawarmos statusisa da reputaciis amaRlebasTan.Tumca am strategiuli miznebis realizacia ar aris pirdapirdakavSirebuli firmis Rirebulebis zrdasTan, magram am Rirebulebisformirebaze maTi iribi gavlena SeiZleba iyos sakmaodmniSvnelovani.prioritetuli mniSvnelobiT firmis finansuri saqmianobisstrategiuli miznebi moicavs Semdeg elementebs: finansuri saqmianobis mTavari strategiuli mizani,romelic rogorc wesi emTxveva finansuri mar-Tvis mTavar mizans. amasTanave misi formulireba SeiZlebaatarebdes ufro gaSlil xasiaTs, konkretulisawarmos finansuri saqmianobis Taviseburebebis gaTvaliswinebiT. finansuri saqmianobis ZiriTadi strategiuli miznebi,am jgufSi Sedis yvelaze ufro mniSvnelovanistrategiuli miznebi, romlebic uSualod mimarTuliafirmis finansuri saqmianobis mTavari miznis miRwevisaken.
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soxumis saxelmwifo universitetisoxu
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SOKHUMI STATE UNIVERSITYPROCEEDINGS
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S i n a a r s ie k o n o m i k a: T
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C O N T E N T SEconomics: Theory an
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soxumis saxelmwifo universitetis Sr
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fermerTa raodenoba ar aRemateba 300
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aodenobidan. bunebrivia samecniero-
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nobis ekonomikur araefeqtianobas (z
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moT CamoTvlil sam ipostaciaSi, ar g
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Si aseTi varaudi ukve SeuZlebelia (
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agraruli warmoebis vertikaluri inte
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40%, mecxoveleobaSi 11-30%, kvercxi
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porciulad. Semosavlis aseT dabruneb
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REVAZ KHAREBAVATHE DEVELOPMENT OF C
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ulobebis Seqmnas ki anazRaureba sWi
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iujetis xarjebis gawevaSi) ararsebo
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REVAZ BASARIAFOR THE CORRECTLY UNDE
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gansakuTrebul mniSvnelobas iZens Ta
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cxrili #1. umuSevrobis done (aTasi
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dasaqmebis zrdaze, aramed sxva dare
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pirobebis erTobliobiT: momTxovni mo
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Icompixxij xmin j x1 max j min j(3)
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li periodis saqarTveloSi, romlebic
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zeTi antiqarTuli politikis placdarm
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ciis (FAO) monacemebiT, sasursaTo s
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miuxedavad imisa, rom qveyanaSi ars
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ticiebis mozidva, sasoflo-sameurneo
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lebiT xorcieldeba obligaciebis buRa
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zacio TanxasTan, saprocento xarjebT
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Page 68 and 69: mwvavea konkurancia, miT ufro aucil
Page 70 and 71: Si — 15,0 transaqcia), vidre `dau
Page 72 and 73: srulyofili sistemis saxe jer-jerobi
Page 74 and 75: soxumis saxelmwifo universitetis Sr
Page 76 and 77: saSualebas iZleva davadginoT, Tu ra
Page 78 and 79: fasi, romelzec gamyidveli Tanaxmaa
Page 80 and 81: melic unda Caidos da gaTvaliswinebu
Page 82 and 83: nebda eWvqveS. Sesabamisad, damouki
Page 84 and 85: zis uqonloba, muSakTa dabali kvalif
Page 86 and 87: da momsaxurebis SeZena. mTavrobebi
Page 88 and 89: so strategiuli gegma. menejeri unda
Page 90 and 91: da Caeweros sistemuri paradigmis Ca
Page 92 and 93: urTierTqmedebis procesSi; ierarqiul
Page 94 and 95: is analizisas naTlad warmovidginoT,
Page 98 and 99: is, gacvlis, ganawilebis, moxmarebi
Page 102 and 103: da ekologiuri wonasworobis uzrunvel
Page 104 and 105: ministraciul-organizaciuli qvesiste
Page 108 and 109: ufro kvalificiuri specialistebis jg
Page 110 and 111: ze xdeba bankis balansis optimaluri
Page 114 and 115: MAGTI GSM 3,253,105 $ 2,632,406 $ 5
Page 116 and 117: utoldeba. sabanko sferos aqtivobac
Page 120 and 121: finansuri saqmianobis damxmare stra
Page 122 and 123: moT ganxiluli klasifikaciis princip
Page 124 and 125: tema mimarTulia finansuri saqmianob
Page 128 and 129: importirebis Sedegad miRebuli efeqt
Page 130 and 131: nebSi. magaliTad, SeerTebuli Stateb
Page 132 and 133: vala. bolo wlebSi CineTis mTavrobam
Page 134 and 135: zrdis aSS-is mTlian erovnul produqt
Page 138 and 139: mimdinare(operatiuli)gegmebisdasauT
Page 140 and 141: ciuri saqmianobis principebs. kerZo
Page 142 and 143: xelqveiTebs. xelmZRvaneli, romelic
Page 144 and 145: 2. efeqtiani xelmZRvaneli amzadebs
Page 146 and 147: amdenad, organizaciuli struqturis C
Page 148 and 149: ganxorcielebebis oTxive etapze saTa
Page 150 and 151: ZURAB LIPARTIA, ELISO LANCAVASOME P
Page 152 and 153: isa da aRorZinebis gzebi~, `afxazeT
Page 154 and 155: 40% xom Sereuli afxazur-qarTuli oja
Page 156 and 157: arsebobdes diferencialuri renta. ra
Page 158 and 159: tono roman, Cven ukve visaubreT am
Page 160 and 161: tiurebis gziT, romlis koordinatori
Page 162 and 163: a v t o r e b irevaz xarebava — e
Page 164 and 165: avtorebisaTvissoxumis saxelmwifo un
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