soxumis saxelmwifo universiteti

soxumis saxelmwifo universitetis Sromebit. IX. 2010ekonomikur mecnierebaTa seriadevi SoniaklientebTan urTierTobebis marTvis Tanamedrove (CRМ)sistemada misi roli Tanamedrove biznesSiCRM (Customer Relationship Management) – es aris myidveleb-Tan proaqtiuri urTierTobebis marTvis koncefcia. es aris mu-Saobis sistema, romelic orientirebulia klientebis moTxovnebze,klientebTan proaqtiur muSaobaze. sxva sistemebisagangansxvavebiT es sistema gamiznulia gayidvebis srulyofilebisken.CRM aris koncefcia, strategia da ideologia, romlis safuZvelsacklientze orientirebuli biznesi warmoadgens. igimomxmareblebTan urTierTqmedebis modulia, romlis drosackomunikaciis yvela xerxi da saSualeba, maTi moTxovnilebebisdakmayofilebasTan erTad, klientebis molodinebis, gadawyvetilebebisada upiratesobebis winaswar ganWvretaze muSaobs.mis mTavar amocanas kompaniisa da misi produqtebis mimarT momxmareblisloialurobis amaRleba warmoadgens.CRM-is (Customer Relationship Management) cneba gansakuTrebiTaqtualuri XXs. 90-ian wlebSi gaxda. SemdgomSi misi daniSnulebaTandaTan kidev ufro gafarTovda da amJamad nebismierikompaniis biznesis efeqturad warmarTvisTvis mas udidesimniSvneloba eniWeba. CRM sistemebze mTels msoflioSi maRalimoTxovnaa. mZafri konkurenciis pirobebSi klientebTan ur-TierToba gansakuTrebul datvirTvas iZens. ucxourma kompaniebmamsgavsi sainformacio sistemis danegva sakmaod didi xniswin daiwyes. ra aris CRM? ratom aris igi aucilebeli biznesisefeqturad warmarTvisTvis? am kiTxvebze pasuxis gacema udavodsaintereso iqneba yvela dainteresebuli pirisaTvis.Tavdapirvelad unda aRiniSnos is, rom sistemuri midgomabiznesSi ar warmoadgens sruliad axals. Zalian bevri kompaniadidi xania rac mas iyenebs Tavis praqtikaSi da amyarebs pirdapirda Rrma urTierTobebs TavianT myidvelebTan. aseTi piradiurTierTobebis damyarebis stili, masobrivi moTxovnis saqonlisgamoCenis dros, industriul epoqaSi gandevnil iqna standartuliservisis Sedegad manam, sanam arsebobda saqonlisa damomsaxureobis ukmarisoba, konkurenciis done iyo dabali, xologasaRebis bazrebi ki izrdeboda saqonlisa da momsaxureobismiwodebasTan erTad.dRes civilizaciis progresma, Seqmna iseTi garemoeba, rompostindustrialur epoqaSi, produqtebis martivi miwodeba, ga-5. soxumis saxelmwifo universitetis Sromebi65