soxumis saxelmwifo universiteti

so strategiuli gegma. menejeri unda azrovnebdes strategiulad,inovaciurad. msoflioSi arsebuli axali teqnologiebiszegavlenis, moTxovnebSi cvlilebebis, konkurentebis qmedebebis,perspeqtiuli bazrebis SesaZleblobebis SefasebiT da SeswavliTmenejeri ayalibebs samomavlo gegmebs. amrigad, menejeripirvel rigSi afasebs dargze moqmed Zalebs, maT wyaroebs damxolod amis Semdeg avlens kompaniis sust da Zlier mxareebs,bolos amuSavebs SeteviT RonisZiebebs, anu strategias. strategiamenejerebs exmareba moqmedebis yvelaze Sesaferisi gzebisdazustebaSi; zrdis organizaciis SesaZleblobebs, amcirebsgare samyaros Sesaxeb mcdari an arasaimedo informaciisgamo araswori gadawyvetilebebis miRebis risks..IRMA DIKHAMINJIASTRATEGIC CHANGES AND MANAGEMENTWorking out, introduction and strategy realization – these are priorproblems of management, therefore always is demand for the managerscapable actively to form the future of the company. Managers developstrategy and are responsible for a choice of model of business of the company.Strategy creates reference points of productivity, representationabout competitive advantages, a plan of action for satisfaction of buyersand high efficiency achievement. Managers should supervise internal andexternal environment of the company. Without carefully formulated strategyorganization, activity loses meaning, loses competitiveness, conductsto internal stagnation and deterioration of results. Firm strategyshould be adapted for changing factors of environment.87