soxumis saxelmwifo universiteti

daxdisunariani myidvelebis siWarbis drosac ki ver iZleva misisasurveli gasaRebis SesaZleblobas. dabali fasebi, aqtiurireklama da tradiciuli marketingi ver iZleva warmatebuli gayidvebisgarantias. es imas niSnavs, rom biznesSi dadga Semobrunebisdro cnobili, magram daviwyebuli meTodebisaken - piradi,personificirebuli gayidvebisaken.specialistebis azriT, dRes msoflioSi ukve ar arsebobsgayidvadi keTildReobisa da momsaxureobis deficiti. arsebobskeTildReobis momxmareblebis, myidvelebis deficiti. kompaniebierTmaneTs konkurencias uweven momxmareblebis fulze. momxmarebeliki, romelic daiRala saqonlisa da sareklamo lozungebismravalferovnebiT (romlebic TiTqmis mxolod dasaxelebebiTada SefuTviT gansxvavdebian), ukve ar reagirebs masobrivsareklamo kampaniebze. firmebi gasaRebis gaaqtiurebisaTvis,saqonlis nacvlad — saqonel-brendis, saqonlis moxmarebisaganutilitaruli sargeblis nacvlad — brend-nivTis dauflebiTminiWebuli siamovnebis gayidvas iwyeben. dRes axalibrendebis dasatrialeblad ixarjeba udidesi Tanxebi, magramaRiarebulia isic, rom TviTon es Tanxebic TiTqos arafris garantiasar iZlevian.swored amitom ubrundebian dRevandeli firmebi, kompaniebida korporaciebi mTels msoflioSi personificirebul gayidvebs.avtomatizirebuli sainformacio sistemebis, call-centrebisada analitikuri monacemTa bazebis (mb) gamoyenebiT. ma-Ti gamoyenebiT SesaZlebeli da rentabeluri xdeba muSaoba yovelklientTan ise, rom TiTqos is iyos erTaderTi.gayidvebSi warmatebisaTvis, metad mniSvnelovania myidvelzevicodeT yvelaferi: ra hqvia mas da ramdeni wlisaa is,sad cxovrobs, hyavs Tu ara ojaxi, risi yidva uyvars, rogoridasveneba moswons, sad da rogor akeTebs is amas da a. S.sinamdvileSi, adamians uyvars yuradReba misi personisadmi.is Riziandeba `civi~ miRebiT bankSi, uyuradRebobiT maRaziaSi,rigSi dgomiT poliklinikaSi. amitomac misi saWiroebebisadminebismier yuradRebas miesalmeba da imaxsovrebs. is kompania,romelic yoveli misi momxmareblisadmi avlens did yuradrebas,xdeba sayvareli da pativcemuli misi klientebisagan.klienti mimarTavs mis momsaxureobas isev da isev, riTac zrdiskompaniis gayidvebis moculobas, mis mier produqtis winsvlazezedmeti xarjebis gareSe. statistikis mixedviT, dakmayofilebuliklienti warmatebul yidvaze uambobs mis xuT nacnobs,romlebic aucileblobis SemTxvevaSi, didi albaTobiT mimar-Taven imave firmas.aqedan gamomdinare, Tanamedrove kompania ukve warmoudgeneliabiznes-programuli uzrunvelyofis gareSe. rac ufro66