Televizyon Kuruluşlarında Halkla İlişkiler Uygulamaları - Rtük

ABSTRACT
In this contex, first theoretical details are presented. Later, based on
information obtained from television broadcasting companies, public relations
activities of television broadcasting companies for the employees and the target
audience are examined and a comparision table is created. This study is of
importance in terms of analyzing public relations activities of television broadcasting
companies and revealing the drawbacks of such companies. A survey was made at
the end of the study, recommendations are made for public relation activities of
television broadcasting companies, which are performed or will be performed in
order to create a positive image in the public within scope of public service approach.
It is believed that this study will make significant contributions to the public relations
activities performed by television broadcasting companies and academic studies.
This study was conducted to analyze public relation activities of television
broadcasting companies for employees and for target audience.
Keywords: Television Establishment, Public Relations, Audience Preferences,
Audience Research, Application.
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