Decor January-February 2019

offer consumers comfort as well as a good peace
of mind. As one of the leading sustainable fiber
brands in the textile industry, Tencel is included in
the eco-friendly special collections of many international
brands. Recently, we made a cooperation
with Royal Halı, one of the leading brands in the
carpet industry. We are enthusiastic and happy to
see decorative carpets woven with yarns made of
Tencel fibers. Carpets are one of the key pieces of
home decoration and we believe that sustainable
alternatives will appeal environmentally conscious
consumers” explains Acar.
Selim Şentürk: Our end-users will feel as if they
are walking in the nature
Selim Şentürk, Marketing Manager of Royal Halı
Group, gave some information about their new collections
made of yarns containing botanic fibers.
“Natural fibers are used in Royal’s Altunizade,
Atlas’s Halikarnas and Pierre Cardin’s Magnifique
collections. We are continuing our efforts to offer
special products to our end-users in Turkey and all
over the world. On one hand, we focus on technology
and innovation, and on the other hand we pay
attention to respecting the environment through
our advanced production methods. In developing
our products, we take into consideration three
core criteria: being decorative, bringing a peace of
nature to homes and respecting the nature. In line
with these criteria, we came together with Lenzing
Group to produce and introduce eco-responsible
products that make end-users feel as if they are
walking in the nature. Our products drew great interest
as soon they were introduced in the market.
In 2020 January, we are going to present them to
international customers at Domotex Carpet Fair in
Germany. With this special collection, our end-users
in Turkey and over 20 countries that we are
exporting, will feel as if they are walking in the nature
from the comfort of their home”, said Şentürk.
Helps relieving fatigue and stress
Royal Group’s three collections made of Tencel
fibers of botanic origin are gentle on skin. Their
ability to absorb moisture makes these carpets
tension-free with minimal electrostatic charging.
Fibers of botanic origin grant these carpets vivid
colors and brightness while the special dying
methods make them one of the most decorative
objects at home.
January - February 2020 • DECOR 69