Decor January-February 2019

Cotton Box continues to grow
with 40 years of experience
The brand’s 2020 goal is to provide
authorized dealers and distributors in
Western European countries.
Cotton Box, established in 2008 by Sümaş Tekstil,
one of the well-established companies in the textile
sector, continues to grow both in the domestic market
and abroad. In the world of 1000 in Turkey over 200
locations in 35 countries located Cotton Boxer, will expand
its network to promote Turkish textile exports in
new markets. Saying that they are Scandinavian market,
African continent and America in their targets,
Nuri Turgut, Chairman of Cotton Box, gave information
on many subjects from healthy raw material usage
to collections.
First of all, can you give us information about your
brand, production capacity and market share?
Our story, which started in the home textile sector as
Sümaş Textile for more than 40 years, continues with
the Cotton Box brand that we established in 2008.
As one of the strongest players in the industry today,
over 1,000 in Turkey, we continue to offer services
with over 200 sales points in 35 countries in the world.
35% of our production exported by our own brand we
represent Turkey successfully the home textiles industry
in the global arena. In addition, we are growing
with a focus on design and innovation and we continue
to contribute to the national economy. We are among
the top 3 brands in the domestic market professionally.
We are among the top 5 brands on the basis of the
final consumer.
Can you inform us about your new products and features
of your collections?
We successfully represent Denizli home textile under
the brand roof in the global arena with our quality
production, natural raw material usage, unique designs
and environmentalist approach. In the field of
cotton home textiles for infants, young and adults; bed
linen set, quilt-pillow group, towel-bathrobe group,
bed cover and evening dresses group is available in a
wide range of products. We renew the collection twice
a year. In 2019, we added Alaturca, Nature, Garden
and Marine series to our summer collection with
the concept From Tradition to Future. In our winter
collection, we introduced innovations such as Toprak,
Denim and Folk Art to the sector. We develop designs
to suit every decoration taste.
What are your goals of domestic and international
stores?
Our 2020 target in the domestic market is to increase
the number of our dealers by 10%. To make
authorized sales and distributorship agreements in
Western European countries which we have difficulty
in reaching abroad. In the Balkans, Eastern Europe,
North Africa, Central Asia, Russian-speaking countries,
Middle East and Gulf countries, where we are
currently in the market with our own brand, we want
to open retail stores with our own brand signage and
make our brand awareness permanent. As Cotton
Box, we are a brand marketing company. Within the
framework I have briefly stated on our brand, we have
investment and export target in the geographies I
have specified. Our goal for 2023 is to open our own
brand directly to the final consumer by opening direct
stores both at home and abroad. Although we determine
the number and locations of the process, we
shape our business plans in line with this goal.
As a brand that addresses both the domestic market
and abroad, what points do you pay attention to when
addressing consumers in different cultures?
Even though the transition between the cultures has
reached the highest level from the point of communication,
a Scandinavian and Mediterranean culture
and a Gulf countries culture and Russian culture have
differences. By using motifs from these different
cultures in our products and designs, we ensure that
every consumer can find something of their own.
Where are the countries and regions to which you
export?
We export to Balkans, Eastern Europe, North Africa,
Central Asia, Middle East, Gulf and East Block countries
with our own brand. Our target markets include
the Scandinavian market, the African continent and
America.
Your products are in direct contact with the human
body. What do you pay attention to and what certificates
do you have?
In all of our collections, we act with the awareness
that temel healthy raw material inin is the basis of
healthy sleep. We use only cotton yarn in our products.
We produce in accordance with European standards
and we use natural materials in the printing
and dyeing stages in order to reach the consumers in
the most natural way. We control the standards in our
production with ISO 9001 and Eco Tex certificates.
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DECOR • January - February 2020