Decor January-February 2019

“The labels manufactured by us have a high adhesion and coverage feature.
It has a higher quality compared to the labels on the market. Accordingly,
our labels can be used easily even for carpets such as Shaggy, Sisal or
BCF which have a rough surface at the back, and this saves the carpet
manufacturer from the cost of buying a double-density special label.”
mold cost occurs or the company has to buy more even
if it needs a small quantity. This increases costs and
leads to waste. However, in digital printing, if the company
needs one label, one label can be printed. Digital
printing is part of the manufacturing process of the
carpet manufacturer and functions integrated with the
Planning/Manufacturing software system used. Therefore,
when the manufacturing order is instructed,
both the label design and the barcode part are printed
automatically. This eliminates the struggling and cost
for the barcode label sticking afterward, and there is
no risk of derangement and error because the labels
are printed consecutively in the manufacturing process.
If desired, the system can automatically insert
the carpet pattern from the pattern archive and print.
Accordingly, the label has become exclusive to the
carpet. This is especially demanded by chain stores.
Another advantage of digital printing is that design
and printing are performed within the company. In this
way, when the design is sent to out of the company,
there will be no problem regarding the privacy and the
customer information will not be shared. We supply a
digital printer which functions with a cut (sheet) feed
label liquid toner system. Due to the efficiency of our
toner system and as the fabric is our own manufacturing,
we reduce the digitally printed label cost of the
carpet manufacturer by almost half. At the start, we
allow for a completely free trial period for 15 days. At
the end of the trials, they witness the cost reduction
and easily make the purchasing decision. The price of
our printer is 1/4 of the available printers in the market
and does not have blade cost and problem because it
has the sheet-fed feature.
What is the company’s distribution of the domestic
market and export? In this regards, what are your
goals for 2020?
Almost all sales revenues of the company arisen
from digital label service are provided from the
domestic market. This is because the manufacturing
center of the world’s carpet industry, which we
provide services, is Gaziantep and Turkey. We have
cooperation with only a few companies abroad.
Our main target is the domestic market. Because
the carpet weaving center in the world is Gaziantep.
After all, we will increase the number of our customers
abroad in 2020.
How was 2019 for your company when our
country or even the world was in a difficult period
(fluctuation in exchange rates, effects of dollar and
changes in payment methods) in terms of economic
aspects? From this perspective, what are your
expectations for 2020?
Economic difficulties are not limited to Turkey. Moving
US central bank from expansionary monetary
policy to tightening monetary policy and due to the
gradual rate increase, sourcing problems began in
emerging economies and borrowing costs increased
considerably. As a result, growth rates decreased.
Recently, the whole world has faced a difficult period
due to reasons such as trade wars which the US has
recently imposed upon its trading partners, shrinking
in the Chinese economy and the painful departure
of the United Kingdom from Europe. In addition to
these, the wars and instabilities in our geography
and neighboring countries negatively affect us. In
2020, we think that the exchange rate stability will be
achieved in Turkey. But for a steady growth story in
Turkey, the geography around Turkey and neighboring
countries need to be stabilized.
All the costs of our company excluding labor are realized
on a foreign currency basis. Our sales are also on
a foreign currency basis. Therefore, the exchange rate
fluctuations did not directly affect us but indirectly.
We experience order losses when our customers are
affected by this. Despite all, we are hopeful in 2020.
January - February 2020 • DECOR 105